The University of Pretoria’s, Gordon Institute of Business Science (GIBS) in association with publisher Contact Media and Communications, is celebrating Acumen magazine’s 5th anniversary! Acumen magazine is the school’s business publication that serves as an influential platform connecting corporate South Africa with some of the country’s most dynamic business executives from various sectors of business […]
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Trend Tracker provides South Africa with bespoke trend data
Liquorish Ink has kicked the year off with the launch of their innovative Trends division, called Trend Tracker. Through Trend Tracker, brands can stop relying fully on Global Trends, which may not be relevant in an African context, and instead identify bespoke, local trends for their industries. As a company that focuses on building sustainable […]
Continue readingMore TagAwesome campaigns by Penquin
Take a look at Penquin’s favourite campaigns of all time. There’s something magical about planning and implementing an advertising campaign with clients. It’s always quite a journey – from the initial strategy, to developing the creative and seeing it all come together. Here’s a look at some of Penquin’s most memorable campaigns. 1. Suzuki South […]
Continue readingMore TagBudget 2018 has a silver lining for the marketing and communications industry.
There is no doubt that there is a countrywide and global sense and belief of new and inspired hope in terms of both political stability and policy certainty in South Africa. Within this context, Minister of Finance Mr Malusi Gigaba delivered both his first annual budget speech, and the first budget under the new Ramaphosa […]
Continue readingMore TagDalmatian tops off new business streak with Protea Hotels by Marriott win
Dalmatian has recently been awarded the Protea Hotels by Marriott advertising account. The new account gain was the outcome of a hotly contested, three-way pitch and consolidates a particularly successful business acquisition phase for the agency. Commenting on the new business, Dalmatian Managing Director Gabrielle Weinstein says, “It is a huge privilege to work on […]
Continue readingMore TagAll-in-one SA cycling platform launches
Cycling enthusiasts and service providers will finally be able to connect with one another thanks to the hubtiger (www.hubtiger.co.za) platform and app launching soon. Developed for cyclists who love their bikes, hubtiger enhances their experience by connecting them with data, information, and service providers instantly in a user-friendly manner. “We have a long-term vision for […]
Continue readingMore TagCaxton responds to media reports about being fined by the Competition Commission
Paul Jenkins: Group Chairman, Caxton On Friday, 16 February 2018, there was large scale media coverage around the fact that Caxton and Independent Media had paid an administrative penalty to the Competition Commission. The matter related to Caxton settling a dispute that has been ongoing since 2011. It related to a structural mechanism between the […]
Continue readingMore TagRocking radio content for the Massiv purpose market
The not-so-hidden secret behind the buzz surrounding the Massiv Metro taxi radio station is finely tuned radio programming. Hybrid radio station Massiv Metro is the brainchild of top-rated DJ, DJ Sbu and Massiv Media, the 2017 Media Owner of the Year Award winner, that streams live in Johannesburg taxi ranks and taxis, and online at www.massivmetro.com. […]
Continue readingMore TagM&C Saatchi Abel uses creativity to inspire Capetonians to save water.
As the water crisis in Cape Town has worsened and the need for people to change their mind-set and behaviour around water usage has intensified, M&C Saatchi Abel has created a campaign to make their office a more water efficient space by instituting some simple, but effective ideas. They didn’t only launch it internally, they […]
Continue readingMore TagNetwerk24 successfully maintains its growth streak
Following the new offering of Afrikaans lifestyle magazine titles on Netwerk24, the news channel has maintained a fantastic growth streak with a further 16% increase in subscribers in November 2017 followed by an above-average subscription growth of 7% since December 7, a period where media consumption is traditionally low. At the end of December, Netwerk24 […]
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