The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with companies that deal directly with reputable publishers. “Brands and advertisers are beginning […]
Continue readingMore TagCategory: News
Entrepreneurs key to addressing South Africa’s desperate jobs crisis
South Africans must embrace the entrepreneurial culture because the old days of jobs waiting for them after graduation are long gone. The country’s economic future depends instead on the quality of its entrepreneurs, in whose hands most future jobs – and income generation – will lie. That was the warning sounded by Unathi Njokweni-Magida, Engen’s […]
Continue readingMore TagVega launches new Media Management short course in partnership with AMASA
Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards. The short course has been developed by the Advertising Media Association of South Africa (AMASA), a body focused on attracting and retaining bright […]
Continue readingMore TagThe Art of Fusion from So Interactive
The perpetual challenge: How do you break through the clutter in a casual dining space? When So Interactive was briefed by its client Ocean Basket to take their new Mediterrasian sushi range to the next level using innovative media, all the stops were pulled out to produce an inventive new benchmark of ‘amazing’. Ocean Basket’s extended […]
Continue readingMore TagSundays are where South Africans get more bang for their buck
The Sunday newspaper is a weekly ritual for many people. They read it alone, as a couple or as a family. Sunday is when people are relaxed and, with their minds at ease, they can catch up on the news and absorb information effortlessly. Whether it’s at a coffee shop, restaurant or in the comfort […]
Continue readingMore TagManny Nichas appointed to grow Fournews’ global brand footprint
Following 22 years of creating and overseeing South Africa’s favourite franchise brands, Fournews, has announced the appointment of Manny Nichas as Executive Manager – Brand Growth and New Business, effective immediately. Nichas will expand the brand growth into the global market while ensuring that their local brands, News Café, Moyo, Brooklyn Brothers, Calistos and Senhor […]
Continue readingMore TagRev up your brand presence with Autodealer
In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint. Established over a decade ago, […]
Continue readingMore TagAAA School Of Advertising Johannesburg Campus has a new address
The AAA School of Advertising today announces the move of its Johannesburg campus to Braes Office park, 3 Eaton Road, Bryanston. The new Johannesburg campus of the AAA School of Advertising is now located within what is fast becoming the heart of ‘ad land’, where a number of leading brands and communications and media […]
Continue readingMore TagNews24 puts ANC TG Zweli Mkhize in the hot seat
News24 Frontline will be in conversation with ANC Presidential hopeful and Treasurer-General, Dr Zweli Mkhize. Dr Mkhize will be interviewed live, via real-time video stream, by News24 editor Adriaan Basson and News24 politics editor Mahlatse Mahlase. The race to follow President Jacob Zuma as leader of the ruling party is heating up and South Africans are following the […]
Continue readingMore Tag
The distribution process: taking the local paper from printer to postbox
Ever wonder how your local paper ends up in your hands every week? It takes much more than the misperception of a paperboy haphazardly tossing papers on pavements. We spoke to Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, about the complex distribution process that gets local papers […]
Continue readingMore Tag