FCB Canada has launched a follow-up to its award-winning “Down Syndrome Answers” campaign for the Canadian Down Syndrome Society to coincide with Canadian Down Syndrome Week. The new work, called “Anything But Sorry,” explains how you can say almost anything to parents who just had a child with Down Syndrome, except for the one truly […]
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Grow with empathy
I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market. Now I am sure you […]
Continue readingMore TagMake Ads24 a part of your perfect Sunday
The perfect Sunday can mean many things to many people. It could be a braai with family and friends; an opportunity to explore the countryside in a 4X4; a new mountain bike trail to blaze; a race to run; or simply an opportunity to relax on the sofa with cappuccino and your favourite Sunday paper. […]
Continue readingMore TagPromise 1st in SA for dedication to BEE
Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed […]
Continue readingMore TagTRANSIT.TV creates exposure for Daily Kick App
As part of its launch, the new, ground-breaking Daily Kick app has partnered with Transit.TV™. The Daily Kick app brings its users stories from Daily Sun, Soccer Laduma, Kickoff and thousands of other local and international news and sports sites. Users can choose their interests and the best breaking news and sports will come […]
Continue readingMore TagBoomtown to propel Propella brand
Boomtown is working with Port Elizabeth-based business incubator, Propella to enhance the brand and move it towards its own corporate objectives. Following a series of workshops, Boomtown has created a brand positioning for Propella, and consolidating its corporate identity, with the roll-out to commence early 2018. “We love working with, and supporting SMEs in the […]
Continue readingMore TagBlack Friday is coming! Get your brands front and centre
Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises. Traditionally an American shopping holiday, Black Friday has grown in popularity amongst […]
Continue readingMore TagRugby goes rural with Land Rover
Land Rover’s Hope Crosses Any Terrain headed to Belvue Primary School in Belhar, Western Cape, for a very special rugby activation. The Land Rover Brand Ambassadors from DHL Western Province brought joy and inspiration to the 1 100 learners. Amid roars and squeals of delight, Eben Etzebeth, Siya Kolisi, Pieter-Steph du Toit, Steven Kitshoff, Scarra […]
Continue readingMore TagHow Ads24’s passion for soccer can translate into revenue for advertisers
Coupled with Soccer Laduma, the recent inclusion of Kick Off magazine into the Ads 24 stable has created a bigger ecosystem for advertisers, media buyers and marketers to reach South Africa’s soccer-crazy mass market. “The combination of Soccer Laduma and Kick Off allows advertisers access to a way, way bigger audience,” says Peter du Toit, […]
Continue readingMore TagFull-time direct selling attracting more males
Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities. According to the Direct Selling Association of South Africa’s latest figures the number of active male sellers has increased by 51% in 2016. The research shows that of […]
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