Simulating the speed and enhanced performance of a real Formula One pit experience, 700 Engen motorists were treated to a free waterless car wash by a pit crew who demonstrated Engen’s improved performance and economy as part of the launch of their new advanced energy formula, Engen Primax Unleaded. “A traditional car wash, wastes on […]
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Driverless Cars: The Death Knell for Roadside Billboards?
Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled “The Future of OOH in a Self-Driving America“. Being in the OOH industry, I thought it would make for an interesting read, and it has! I’ve taken the liberty […]
Continue readingMore TagThe fitness industry in South Africa is bigger than you think
According to Statiska (The Statistics Portal)1 and The Economist2 South Africa has the world’s highest fitness club revenue, generating over $900 million annually. What this translates to is that a lot of South African consumers are using gyms in various sizes, shapes and formats to get fit, stay active and be healthy, but some brands […]
Continue readingMore TagDigitata Insights partners with MTN Rwanda to launch innovative mobile marketing platform
Digitata Insights, a subsidiary of Digitata Limited, a privately-held multinational technology company that delivers intelligence in the mobile telecommunications and digital media arenas, today announced the launch of the MeMe mobile marketing solution, in partnership with leading mobile network operator MTN Rwanda. The MeMe mobile marketing solution went live Thursday, 18th May 2017. Digitata […]
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Mall AdsT launches Mall Talkers
Mall Ads™, a company of Provantage Media Group, has launched a brand new media product into the mall environment. With a long history in the mall space,the team at Mall Ads™ has created a solution for brands that is cost-effective and delivers on reach, frequency and impact – Mall Talkers. Mall Talkers are offered across […]
Continue readingMore TagGreg Bruwer appointed sole Managing Director at TLC
Greg Bruwer, previously Joint Managing Director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD. “After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Greg. “We thank him whole heartedly […]
Continue readingMore TagGolf Ads™ lands exclusive rights to in-cart screens
Golf Course media specialist Golf Ads™ has recently added 2500 in-cart screens to its highly engaging Golf TV™platform. The national Golf TV™ network is now available not only in the clubhouse but also in the golf cart as part of the on-cart GPS system, offering advertisers another key touch point for capturing the attention of […]
Continue readingMore TagMall Ads™ provides exclusive opportunity for Cuddlers at Mall of the South
Mall Ads™ has implemented a campaign for Cuddlers at Mall of the South in Johannesburg.With Mall Ads’™ exclusive advertising rights within the baby change room environment, the campaign is the first of its kind and is set to pave the way for bespoke and innovative opportunities in the mall space. John Faia, GM: Mall Ads™, […]
Continue readingMore TagOutdoor Network launches innovative roadside digital rotating Billboard network.
Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come. Ideal for advertisers seeking national coverage, the new digital billboard from Outdoor Network provides brands and advertisers with an exciting new offering […]
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KPMG Lights up Cape Town International Airport
Global consulting firm, and member of ‘the Big Four’, KPMG was one of the participants in the largest annual Mining deal making and networking event – Mining Indaba. The event took place in Cape Town in February where the industry experts, mining corporates and business executives come together under one roof for pertinent discussion surrounding […]
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