Colin Ramparsadh, Business Unit Director at The MediaShop Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of the box instead of studying would ruin our lives! There is some merit in watching television though – let me explain. In the […]
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Hang tight – We’re nearly there!
By Gareth Grant, Business Unit Manager at The MediaShop Is it just me, or does 2021 feel like it has just been an extension of the chaos and difficulties of 2020? Although I didn’t think it was possible after last year, it felt like there were a lot more downs than there were ups. With […]
Continue readingMore TagConsumers need a good reason to shop this Black Friday
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with other shoppers during a pandemic. “Although we are in a better space this year versus last in terms […]
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Mandisi Ads gives impetus to the COID Act
In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for […]
Continue readingMore TagIt’s all in the mind
Kgavgelo Masenya, Media Planner at The MediaShop looks at the role of brands in mental health The country and the world are opening up again, people are getting vaxxed, South Africa is back on Level 1, gatherings are getting bigger and there is even talk of transitioning back to the office. Dare I say that […]
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Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on the evolution of gaming consoles. I couldn’t suppress the feeling of nostalgia, thinking back to the time my brothers and I got our first console. It was mostly intended for […]
Continue readingMore TagBusiness efficacy still possible through turmoil
The conversation around keeping a business relevant, efficient and purposeful while still being agile in our current pandemic climate is one that circulates the Zoom screens more and more as we navigate the last quarter of 2021. Managing Director of The MediaShop Johannesburg, Dashni Vilakazi looks at which strategies are still relevant in the corporate […]
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The sad state of (new) news
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright in his chair. Kids must keep quiet for fear of a severe klap to the side of […]
Continue readingMore TagThe key is in the detail
By Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t mean you’re a perfectionist. Being a perfectionist is striving to perfect the job at […]
Continue readingMore TagCelebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse group with traditions and cultures rich in Zulu, Xhosa, Pedi, Tswana, Ndebele, Khoisan, Hindu, Muslim, Afrikaans and Jewish heritages to name a few. But does our media and marketing reflect our […]
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