Hundreds of Gauteng Motorists who practice “safe driving” stand the chance to win an Engen petrol voucher valued at R1 500 each as part of the Engen #RideWise campaign. ‘Full Tank Thursdays’, which will take place on September 21 and September 28, will see selected motorists who are wearing their seat belts and have a […]
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Jacaranda FM scoops Outdoor Media Silver Award at the 39th Annual Loeries
The ‘More Music You Love’ campaign was not only a winner amongst the Jacaranda FM listeners, it also earned its well-deserved place at the prestigious Loerie Awards that took place last weekend at the Durban International Convention Centre (ICC). This Jacaranda FM campaign, executed by Halo advertising, won Silver in the Outdoor Media category, adding […]
Continue readingMore TagBoomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on […]
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Debonairs Pizza’s ‘Lamba Busters’ campaign now in full swing
With the launch of the third radio spot in a series created to draw South Africa’s attention to its latest ‘Real Deal for a Steal’ special offers, Debonairs Pizza’s ‘Lamba Buster’ campaign is in full swing. Featuring La Bamba, the energetic dancing tune made famous in 1958 by Mexican-American musician Ritchie Valens, the campaign ‘sings’ […]
Continue readingMore TagRadio spot highlights epic hike to raise funds for vulnerable children
A radio spot devised by FCB Joburg is highlighting the epic journey being undertaken by two young men to raise funds for Aluwani, an organisation working in partnership with rural, underprivileged communities and existing organisations and initiatives to support the health and well-being of orphans and vulnerable children in South Africa. Former Aluwani interns Warren […]
Continue readingMore TagFCB Joburg Celebrates SA’s Only Gold Pencil
FCB Joburg Joint Chief Creative Officer, Jonathan Deeb, added: “At FCB we believe it takes more than just a creative team to create a piece of magic. The other part of the equation is working with clients that are hungry for great work on their brands. Collectively, our constant pursuit is to create work that […]
Continue readingMore TagThe South Africa Brand Summit and Awards attracts local and international thought leaders
The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panelists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author SikiMgabadeli – […]
Continue readingMore TagTraditional media not dead YET for Millennials!
Traditional media is not dead for Millennials – yet! According to Consumer Barometer, Millennials don’t go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course use it for entertainment like watching videos. They […]
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