Hot on the heels of last month’s announcement that the BRC (Broadcast Research Council) would be releasing interim radio data, surveyed by Ask Afrika, the marketing and communications industry can expect the first release of data to software bureaus by the end of March 2021. “We’re extremely excited about the availability of this data, particularly […]
Continue readingMore TagCategory: Research
BRC and Ipsos to ensure that RAMS is future-ready
The Broadcast Research Council (BRC) of South Africa is pleased to announce that, after a managed and fair RFP process to ensure that the Radio Audience Measurement Survey (RAMS) is future-ready, Ipsos, the world’s third largest market research company present in 90 markets, has been awarded the contract which will run for the next five […]
Continue readingMore Tag
Every country needs an audience measurement organisation
The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems, […]
Continue readingMore TagThe BRC announces interim data for RAMS
Due to the impact of the international COVID-19 pandemic, many industries have been negatively affected and South Africa’s radio currency has been no exception. To alleviate the pressure of no radio data being available, and to get a comprehensive update on the industry the BRC has commissioned research experts, Ask Afrika, to implement an interim […]
Continue readingMore Tag
More drama as another local soapie gets canned!
Isabel Smit, Implementation Planner at The MediaShop We all love a good drama. Following our favourite characters, seeing them grow, falling in love and witnessing the newly created love triangles. Discussing or more accurately, arguing with your friends and fellow soap lovers on how the latest plot will end. Well, in line with the 2020 […]
Continue readingMore Tag
We gotta get down to get up!
Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are going to turn out! Google reports that 15% of daily searches are still of the ‘never-seen-before’ variety, so we […]
Continue readingMore Tag
Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference
The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town […]
Continue readingMore Tag
OMC’s ROAD data paints healthy picture for Out of Home industry
For the first time ever, the Outdoor Measurement Council (OMC) launched its latest iteration of ROAD data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period. Trish Guilford, General Manager of the OMC, said that the OMC and partners, Ask Afrika, Kuper Research, Cuende Infometrics […]
Continue readingMore Tag
Old habits die hard – or do they?
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and schooling without classrooms. Evergreen trends of cocooning and wellness have intensified as consumers spend more […]
Continue readingMore Tag
Never underestimate the power of showing that you care
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an article for the blog, with a submission deadline in September 2020, it won’t surprise anyone […]
Continue readingMore Tag