Who you are is up to you The 30 second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself’ are all opportunities to make a great first impression. According to Donna Rachelson, founder of Branding & Marketing YOU, they are also ideal occasions to […]
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South Africa’s ZAlebs announces new leadership and continuing growth
ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks […]
Continue readingMore TagDarling campaign captures women’s imagination and blows up on social media
#DarlingBigThankYous goes viral A recent Darling social-media campaign #DarlingBigThankYous honours the selfless women who drive our society, has gone viral on social media. Conceptualized and executed in conjunction with Conversation Lab, the campaign video has 2 324 521 views and earned 3 647 shares on Facebook, since its launch, three weeks ago. The #DarlingBigThankYous campaign […]
Continue readingMore TagTop 4 ways to win with archetypes on Instagram
By Hannah Robbins, Cultural Insight team in the UK. Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual social media such as Instagram, businesses are finding that they need new ways to keep their brands engaging and consistent to have a strong and distinctive […]
Continue readingMore TagThe MediaShop talks upcoming media trends
Future Media Trends and The Media Crystal Ball: Sean Sullivan – Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of “The Singularity is Near”, have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we’d explore 10 themes that are shaping the media platforms of tomorrow. Let’s […]
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The bright value of Local News Networks
In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa […]
Continue readingMore TagBoomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on […]
Continue readingMore TagBritehouse app records The Longest Hole Mongolia Adventure
Britehouse, a division of Dimension Data, has created a bold, agile application that will be used to track, keep score, and record images for a World Record attempt at The Longest Hole Mongolia Adventure. 1 country, 1 golfer, 1 caddie, 82 days, 1850km, Par 14, 000 and 1 extreme charity golf adventure. When you think […]
Continue readingMore TagWomen hold South Africa’s purse strings
“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Digital Manager of SPARK […]
Continue readingMore TagBBM Messenger and Planet Sport Publishing launch Football365 to football fans worldwide
Rich shareable pre-match as well as in-game updates and more, now available in BBM Messenger Creative Media Works, operating as BBM, has launched Football365 inside Discover in partnership with Planet Sport Publishing, a global, independent publisher of quality sports news and information. Football365, now available in the BBM Discover menu, serves up the latest information […]
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