Millions of South Africans have an online presence, and most eagerly start and end each day checking Facebook, Twitter and Instagram profiles. However, many do not keep in mind that, with the amount of personal information they post online, they need to safeguard themselves, as well as their family and friends. Although social media is […]
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Countdown To Launch: The Lucky Listener Radio Show A New Broadcast Innovation From Nfinity And Mediamark
The Nfinity Group, in partnership with Mediamark, is gearing up to launch episodes of The Lucky Listener Radio Show on Jacaranda FM and East Coast Radio to air seven days a week. “The show is an exciting and groundbreaking product partnership with radio trailblazers Mediamark, forging a new way of thinking to provide another level […]
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Kaizer Chiefs star in #Story6 in Toyota SA’s #ToyotaStoriesSA campaign
Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africa’s #ToyotaStoriesSA campaign which pays homage to the marque’s numerous loyal fans. Driven by the charismatic Snooze, the purpose of #ToyotaStoriesSA is to continue to build brand love, and show the Toyota community how much they and their loyalty to the […]
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Brands utilising nano-influencers see macro results
The alcohol category is known for large budget advertising campaigns utilising local and international celebrities and personalities. While macro influencers are incredibly beneficial for mass reach, one alcohol brand is utilising the polar opposite of the influencer spectrum, nano-influencers, to great effect. “SKYY Vodka had a few objectives when we initially initiated a campaign […]
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Behind the Walled Gardens
Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to a 95 year old’s schedule, I grabbed a newspaper one morning with my cup of […]
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The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for […]
Continue readingMore TagMore Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%). Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and […]
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As Brazil’s New President Jair Bolsonaro Takes the Top Spot as the Most Engaged World Leader on Facebook
BCW Study Finds 50 Leaders Have Paid to Promote Their Posts, Including U.S. President Donald Trump Who Has Promoted More Than 50,000 Posts on Facebook Since Creating His Page Indian Prime Minister Narendra Modi is by far the most popular world leader on Facebook, with more than 43.5 million likes on his personal page and […]
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Cell C scoops prestigious award that recognises digital excellence
Cell C was last night recognised for its CellCgirl website at the coveted 11th IAB Bookmark Awards. CellCgirl walked away with a silver pixel in the competitive and sought after Brand, Retail and Commercial category that included all websites, either desktop or responsive, for any commercial purpose. Nominees were judged on site design and user […]
Continue readingMore TagDigitalisation, Fake News and Integrity: The Changing Landscape of PR Globally
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as […]
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