Noordvaal School Rugby is proud to announce that a three-year sponsorship deal has been secured with The SDC Group. The Noordvaal Rugby competition has a proud history as one of the oldest, biggest and most prestigious school rugby competitions in South Africa. The tournament dates back to 1920 and now features over 200 schools […]
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Does advertising of major sport events really pay off?
With the football World Cup in full swing, The MediaShop Johannesburg’s Managing Director Dashni Vilakazi takes a look at the real and perceived benefits of advertising in major sporting events. No matter how a brand or advertiser looks at sport sponsorship – and of this there is no debate – it is expensive, very expensive! […]
Continue readingMore TagSports agencies are dead, long live the sports agencies
Digital’s revolution of media, marketing and entertainment didn’t just rewrite the rulebook in terms of value, impact and ROI, it forced change and the development of a new skills set on brand owners, marketers and their agencies. And, while some have the luxury of time to make fundamental shifts to the way they work while […]
Continue readingMore TagBrand Inc. appoints new Head of Sponsorships
Brand Inc., the creative sponsorship strategy and implementation agency within the HaveYouHeard Group of specialist creative communications businesses, has appointed Izak van der Walt as its Head of Sponsorships. Before joining the HaveYouHeard Group, Izak started his career in sponsorships on world-renowned properties such as Absa Cape Epic, Absa Currie Cup and Klein Karoo Kunstefees. […]
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Ultimate Braai Master is returning for Season 7
What comes to mind when mentioning a South African social custom or a way of cooking outdoors? You guessed right! The good old Sishanyama or Braai. Whatever your preference is: boerie, chops, chicken or even a vegetarian dish, every Saffa knows it’s going to be a great time around the fire when gathering with friends […]
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Who is the Coolest OG?
In this first-to-TV production, 12 of the Coolest OG’s are competing for a R100 000 grand prize by going through a series of fun and really cool challenges to see if they are truly THEE COOLEST OG. Contestants will go through different challenges in each episode to see who will ultimately win the title of […]
Continue readingMore TagI say Sponsorship and you say?
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. The fact is that Sponsorship as a function is no longer as relevant as it once was. It has a purpose, says Marketing and Integration agency G2 Connection, but that purpose […]
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The evolution of sponsorship
The rapidly evolving world of broadcast and the manner in which consumers engage with the medium is forcing marketers and advertisers to redefine how they talk to their audiences, and what they say. One of the categories within this mix that has the potential to benefit most from the disruption is sponsorship. However, it appears […]
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Third time lucky? 3回目のラッキー
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick the idea into touch so I took up the challenge. This is the premier […]
Continue readingMore TagPrimedia Broadcasting and RMS Media: proud sponsors of the MOST Awards
As sponsors of the registration and foyer area, Primedia Broadcasting will be offering a warm welcome to guests of the 11th annual MOST Awards, which takes place on 10 September at the Wanderers Club in Johannesburg. The leading African-focused media and advertising group is sure to dazzle with its entrance activation. “Primedia Broadcasting is exceptionally […]
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