A project that got our digital big shots all revved up and ready to show what we can do. When we were approached by Donovan Fourie to build a new site for The Bike Show, our digital AD and head of digital, who are both avid bikers, were over the moon. “The Bike Show travels […]
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M&C Saatchi Abel and Takealot.com’s new creative changes online perceptions
Every family has their go-to guy; the person whose name gets called every time mom or dad needs something, big or small. This is the premise of Takealot.com’s new campaign, developed by M&C Saatchi Abel and directed by Michael Middleton for Jump Productions. At the heart of the campaign is a 45” TVC which tells […]
Continue readingMore TagReboost Energy Drink gets on the Taxi
Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms – taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time […]
Continue readingMore TagM&C Saatchi Abel launches Hollard TVC
Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy […]
Continue readingMore TagVideo production boosted in growing CBR stable
CBR Marketing Solutions has boosted its already comprehensive stable of digital offerings with the launch of a new video production department, CBR Productions, headed by young and dynamic film duo, Chace Geyer and Devin Risely. Says MD of CBR Marketing Solutions Craig Munitz, “Video production has been one of the services we’ve offered to clients […]
Continue readingMore TagSA’s top food platforms join forces for new online video cooking series
What would world-class chefs Luke Dale-Roberts and Reuben Riffel do with a humble mac ’n cheese if they were to serve it in their restaurants? And, more importantly, who’d do it better? Find out in Test the Best, a new video series that challenges South Africa’s top chefs to battle it out over simple dishes that we’d […]
Continue readingMore TagOMO Auto flips the gender script with progressive TV Ad
OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – […]
Continue readingMore TagMcCain South Africa takes the number two spot in the Kantar Millward Brown Best Liked Ads for Q1
McCain South Africa is excited to announce that their, “Jessi advert” has been voted into the number two spot, for Q1, in the Kantar Millward Brown Best Liked Ads 2017 survey. The Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials. These are the ads that have been rated as the […]
Continue readingMore TagDUKE creates new TVC for Heart and Stroke Foundation’s Salt Reduction Campaign
The Heart and Stroke Foundation South Africa (HSFSA) conjures up sombre images of heart disease, strokes and other dreaded illnesses. That’s precisely why ad agency DUKE chose a light-hearted, entertaining approach for their latest TV commercial for the non-profit organisation’s salt reduction campaign which launched the first week of September’s Heart Awareness Month. Conceptualised […]
Continue readingMore TagNew Debonairs pizza TVC plays up size of New Cram-Decker™
A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker™. The leading quick service restaurant in South Africa’s pizza market, the 26-year-old brand targets a broad audience that spans age and gender; in fact, any social group getting together to enjoy a […]
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