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    The BRC to commission a more comprehensive TAMS audit

    There have been rapid changes in the recent video viewing landscape exacerbated by the Covid outbreak and the resultant accelerated changes in access to alternate video services and data. In this context, it is more important than ever that the industry remains confident in the TAMS (TV Audience Measurement Survey) panel, the core of South […]

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    The BRC’s interim radio data available end March!

    Hot on the heels of last month’s announcement that the BRC (Broadcast Research Council) would be releasing interim radio data, surveyed by Ask Afrika, the marketing and communications industry can expect the first release of data to software bureaus by the end of March 2021. “We’re extremely excited about the availability of this data, particularly […]

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    BRC and Ipsos to ensure that RAMS is future-ready

    The Broadcast Research Council (BRC) of South Africa is pleased to announce that, after a managed and fair RFP process to ensure that the Radio Audience Measurement Survey (RAMS) is future-ready, Ipsos, the world’s third largest market research company present in 90 markets, has been awarded the contract which will run for the next five […]

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    The BRC announces interim data for RAMS

    Due to the impact of the international COVID-19 pandemic, many industries have been negatively affected and South Africa’s radio currency has been no exception. To alleviate the pressure of no radio data being available, and to get a comprehensive update on the industry the BRC has commissioned research experts, Ask Afrika, to implement an interim […]

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