The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study. Fusion matches respondents […]
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BRC RAMS Amplify Industry Update
The Broadcast Research Council of South Africa (BRC) and Ipsos South Africa achieved a full 12-month dataset for RAMS Amplify™ at the end of Q1 2022. The most recent data release, which includes radio currency data for the period June 2021 to May 2022, has reached a total sample size of 37 147 respondents. “Now […]
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The Infinite Dial® 2022 South Africa Shows Dramatic Growth in Online Audio and Podcast Listening
61% of the South African Major Metro population age 15 and older have listened to online audio in the last month, and 26% have listened to a podcast in the last month, according to The Infinite Dial 2022 South Africa, which shows dramatic increases from the prior survey in 2019. The Infinite Dial 2022 South […]
Continue readingMore TagThe Infinite Dial® South Africa to be released in first quarter of 2022
The Broadcast Research Council of South Africa (BRC) has announced that The Infinite Dial® South Africa, the leading study on digital audio from Edison Research, will be released in the coming weeks. This second iteration of what has become a global benchmark to compare digital media consumption trends is once again sponsored by Triton Digital®, […]
Continue readingMore TagBRC RAMS AMPLIFY™ data is available!
The much-anticipated BRC RAMS AMPLIFY™ data and radio currency is here! After the release and presentation this coming Friday 29 October 2021, The Broadcast Research Council (BRC) of South Africa’s new RAMS (Radio Audience Measurement Survey) AMPLIFY™ data will be available to the industry. “We are pleased to announce that the data, which the media […]
Continue readingMore TagLatest RAMS release temporarily on hold
After review, The Broadcast Research Council of South Africa (BRC) says that the new RAMS (Radio Audience Measurement Survey) release to the industry is temporarily on hold as the assessment process brought several factors and considerations to light, which has increased the scope of the exercise, requiring additional time and consideration. “The exercise was fortuitous […]
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Latest RAMS update from the BRC
The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the […]
Continue readingMore TagBRC announces interim results to the TAMS audit
In the beginning of 2021, The Broadcast Research Council of South Africa (BRC) announced its intention to commission a more comprehensive TAMS (TV Audience Measurement Survey) audit due to rapid changes in the video viewing landscape, a rise in zero ratings, loadshedding and greater challenges faced by technicians servicing the TAMS panel due to COVID-19. […]
Continue readingMore TagBRC announces next Infinite Dial study
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition of the study, set to go infield in August 2021, is sponsored by Triton Digital®, the global technology and services leader to the digital audio […]
Continue readingMore TagRAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we […]
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