Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain […]
Publisher Research Council
-
-
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints. ‘Touchpoints’, a robust quantitative […]
-
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour. According to Jonathon Wells, Senior VP at Nielsen […]
-
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with […]
-
Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to […]
-
Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands. The study is being funded by the Publisher Research Council (PRC) and will […]
-
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. “Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking […]
-
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement […]
-
This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]