Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement […]
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PAMS – a milestone in reading research realised
This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]
Continue readingMore TagPAMS – an innovative Reading currency, releases in February
A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms. “This new readership research of over 150 titles and […]
Continue readingMore TagNo matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye […]
Continue readingMore TagEstablishment Survey full year results unpacked
On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure. The ES is a multi-purpose, multi-media survey providing context for all media platforms and all […]
Continue readingMore TagMultiple reading occasions halves print’s CPT
Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT). Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]
Continue readingMore TagPAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights. The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local […]
Continue readingMore TagThe more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum of society. #ReadToEarn “Don’t count the people you reach, reach the people who count,” says Peter Langschmidt, consultant to the PRC. According to statistics pulled […]
Continue readingMore TagThe act of Reading delivers a focused and engaged consumer
The Publisher Research Council’s (PRC) latest South African research – Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent reading is more focused and far less distracted. #ReadToRemember Conducted independently by Kantar TNS, the Media View survey, commissioned and funded by the […]
Continue readingMore TagThe transition from LSMs to SEMs explained
There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape. Developed by Neil Higgs and his team at Kantar TNS, the new SEM (Socio-Economic Measure) […]
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