Fact – local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation. “Historically, creative opportunities in print have been limited,” says SPARK Media’s Strategic Marketing Services Director, Justine […]
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Mental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]
Continue readingMore TagReach 372 900 business minded people through targeted impressions
Amongst many other target groups, SPARK Media’s ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect and deliver relevant, customised Interest Based Audiences. “An Interest Based Audience is a group of consumers who are […]
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SPARK Media extends reach of ROOTS data beyond agencies
ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of […]
Continue readingMore TagThe bright value of Local News Networks
In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa […]
Continue readingMore TagWomen hold South Africa’s purse strings
“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Digital Manager of SPARK […]
Continue readingMore TagMarketing in a recession and beyond
Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the […]
Continue readingMore TagSPARK Media adds two more local papers to its stable
Local community newspapers, Die Pos and The Beat have joined the SPARK Media stable of local community newspapers, bolstering the media owner’s already 3.4 million strong weekly circulation in urban homes. Die Pos, a sold paper, delivers 6,000 copies weekly into Bela Bela (Warmbaths), Modimolle (Nylstroom), Naboomspruit, Vaalwater, Settlers, Pienaarsrivier, Leeupoort, and Radium areas. The […]
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Caxton Local Media makes all the right moves into the digital space
Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising. “We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault, […]
Continue readingMore TagSPARK Media’s clients have heart and talent!
SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an […]
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