Digital consultancy Platinum Seed has appointed Ally Behr as its Design Director, as part of its strategy to expand its service offering and build a tightly-knit leadership team to add additional value to its clients. She is the fifth new joiner at the agency in the last two months, with Platinum Seed already having expanded its UX and UI talent pool in response to client demand.
In her new role, Ally is responsible for the conceptualisation and execution of digital touch-points for all clients serviced by her design team, as well as being accountable for delivery across the broader Platinum Seed creative team.
While she was trained in traditional media, Ally gravitated to digital media early in her career, with a strong focus on art direction, digital design and user experience.
“Ally is a conceptually-driven creative and a strategic thinker who will bring a strong combination of aesthetic and analytical skills.” says Bradley Elliott, director at Platinum Seed. “She will be a great asset to us as she understand that power of digital holistically, as opposed being used as a marketing channel only”
Ally has worked on a multitude of international brands in a variety of environments, from conceptualising through-the-line campaigns to operating within specialised teams that built complex products.
Prior to joining Platinum Seed, Ally was an art director at Ogilvy & Mather, senior creative and user experience designer at Gloo.
She holds a Bachelor of Arts degree in Visual Brand Communication from the AAA School of Advertising.