Freedthinkers, a strategic consultancy founded by Mike Freedman and Pippa Kapelus, has appointed Tribeca Public Relations to manage the communications of its three core competencies: In-depth market research; purpose-driven brand strategies and place-making expertise.
Within each of these areas, Freedman and Kapelus design processes that assist brands, organisations, districts, towns, municipalities as well as provincial and national governments to solve the challenge of sustainability. This enables its clients to appoint the right teams to implement organisational strategies, facilitate change management and find clarity where there’s chaos.
“In the past, we have primarily relied on word of mouth and repeat business to grow our consultancy. To add to this, we have appointed Tribeca to further expand our business into new sectors by leveraging effective public relations activity,” says Mike Freedman, Founder of Freedthinkers.
“Tribeca has built a deep experience and knowledge of helping consultancies talk to the people important to their businesses, built through our work with clients like Retroviral, Platinum Seed, 10th Street Media and Franklin Covey, among others,” says Nicky James, co-owner of Tribeca Public Relations.
“Consulting businesses have remarkable stories to tell, and we are looking forward to helping Freedthinkers achieve its business objectives through a carefully targeted content marketing and media relations strategy.”