Batsumi Travel, a Pretoria-based travel agency providing corporate and leisure travel management services, has appointed Tribeca Public Relations (Tribeca) to develop a monthly digital newsletter as part of its stakeholder communications strategy.
Tribeca’s services include content development, design and distribution of a monthly email newsletter, as well as support in growing Batsumi’s client database.
“Tribeca’s content team will assist Batsumi in developing strategic content that not only speaks to the people important to its business in the corporate and leisure travel spaces, but that also aligns to Batsumi’s long-term strategic business objectives,” says Tribeca co-founder, Cian Mac Eochaidh.
Batsumi Travel is a 100% black woman-owned company established in 2010 by founding member, Lisa Sebogodi. The company provides a full spectrum of travel management services, such as flights, accommodation, car rental and conferencing.
“Tribeca has helped us identify how we can maximise our communications to enhance our impact and start telling the stories that people really want to hear about Batsumi,” says Lisa Sebogodi. “We look forward to the road ahead, and are excited about the growth that Tribeca will help us achieve.”
The partnership between the companies is part of Tribeca’s Enterprise and Supplier Development contribution to Broad-Based Black Economic Empowerment (B-BBEE), which has seen the public relations agency securing and retaining B-BBEE Level 2 status since 2014.