Incumbent media agency for Famous Brands, The MediaShop, has retained Africa’s largest branded food service franchisor account after a hotly contested pitch process was concluded.
“The MediaShop initially won the Famous Brands business in 2011 and we are grateful that our strategic thinking and unique consumer insights in both traditional and digital media gave us the edge during the vigorous pitch process, resulting in us retaining the account,” says The MediaShop Johannesburg’s MD, Kgaugelo Maphai. “In the past, our team achieved some great milestones, including winning a Roger Garlick Gold award for Wimpy’s Twitter takeover on Joburg radio station 94.7 and a Roger Garlick finalist nomination for Mugg & Bean’s Cupcake Wall in the Cupcakes for Kids with Cancer campaign.
We thank Famous Brands for their continued trust in us and have no doubt that we’ll continue to work together to elevate each of their brands.”
Business Unit Manager on the account Jedd Cokayne adds: “This category is exceptionally competitive but we’ve used the correct media cleverly to remain top of mind, with digital playing a pivotal role in engaging and building relationships with our consumers.
Stringent environment parameters have ensured we reach our target market effectively and efficiently. We’re absolutely thrilled to have retained this account and look forward to achieving bigger and better things together over the next few years.”
The Famous Brands company houses iconic South African favourites like Steers, Debonairs, Wimpy, Mugg & Bean, Fishaways, Tashas, Salsa Mexican Grill, Turn ‘n Tender and many more.
Linda Sinclair, Chief Marketing Officer at Famous Brands adds: “We are extremely confident and excited about the next stage of our partnership with The MediaShop. Once again, they have certainly demonstrated that they are the right agency to take our brands to new heights in this very competitive market. The media landscape is rapidly evolving and we believe that, in The MediaShop, we have a partner that is at the forefront of the media industry and that the agency has an understanding of consumer media trends.”
For more on The MediaShop visit www.mediashop.co.za, like them on Facebook: The MediaShop, follow them on Twitter @MediaShopZA or LinkedIn.