Aug 2022

Monthly Archives

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    Break out the tinsel!

      By Chris Botha, Group Managing Director at Park Advertising Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive season of wrapping paper, Father Christmas’s and overflowing consumerism. I don’t know about you, but I actually cannot believe that we are in August […]

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    MRF’s MAPS on track

    The Marketing Research Foundation’s (MRF) release of data for the April 2021 to March 2022 MAPS fieldwork period will be released at the beginning of September 2022. “We’re pleased to announce that the next MAPS instalment is on track to be released very early next month,” says MRF’s CEO, Johann Koster. “The data has been […]

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    Brand Inc. appoints new Head of Sponsorships

    Brand Inc., the creative sponsorship strategy and implementation agency within the HaveYouHeard Group of specialist creative communications businesses, has appointed Izak van der Walt as its Head of Sponsorships. Before joining the HaveYouHeard Group, Izak started his career in sponsorships on world-renowned properties such as Absa Cape Epic, Absa Currie Cup and Klein Karoo Kunstefees. […]

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    Effie Awards South Africa 2022 Judges Announced

    The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme  will be announced at the gala awards ceremony to be held in Johannesburg on the 27th October […]

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    PRC announces the new reading currency READ2021

    The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single survey to aggregated and fused data.  The new dataset combines the PAMS 2021 Online survey and the brand and offline component from PAMS 2019. “From […]

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    The state of Media Inflation in South Africa

    Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the “cost of living” topic and how it affects inflation in the media industry. Full-service media agency, Meta Media discusses the topic. As with consumer goods being subject to and […]

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    Book your Effie Awards 2022 events tickets now

    Tickets for the 2022 Effie Awards events are now on sale and the  Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited. This year’s programme introduces the launch of the first Effie Finalists Party. Campaigns that have been adjudicated as being among […]

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    Top 50 DSTV programmes – July 2022

    Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00             Adults 15+ years U:38694 S:8337     Digital DSTV U:23690 S:6798 Day Date From To Station ProgrammeTitle Genre AR Viewers Share   AR Viewers Share           […]

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