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    Brand Activism and Conscious Consumerism

    by mm Ed 23rd Jan 2023, 3:23 pm 0 Comments

    Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s Managing Director Dashni Vilakazi wonders if there is real value in being ‘woke’. Woke, as referenced in the Miriam-Webster online dictionary (https://www.merriam-webster.com/dictionary/woke) defines woke as being “aware of and actively attentive to important societal facts and issues”, and there […]

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    Matrix Group Launches a Content + Culture Vertical

    by mm Ed 9th Dec 2022, 1:31 pm 0 Comments

    The Matrix Communications Group (Matrix Group) has concluded a deal with Podium Agency (Podium) to join its portfolio of agencies to spearhead the creation, development, and production of culturally appropriate and relevant content for audiences and consumers, platforms, and brands. Podium, led by producer, creative executive and cultural entrepreneur Takunda Bimha, has evolved from a […]

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    Does advertising of major sport events really pay off?

    by mm Ed 8th Dec 2022, 1:25 pm 0 Comments

    With the football World Cup in full swing, The MediaShop Johannesburg’s Managing Director Dashni Vilakazi takes a look at the real and perceived benefits of advertising in major sporting events. No matter how a brand or advertiser looks at sport sponsorship – and of this there is no debate – it is expensive, very expensive! […]

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    MRF implements audit result into latest MAPS

    by mm Ed 6th Dec 2022, 1:30 pm 0 Comments

    After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway.   Although the MRF had hoped to release the latest MAPS data covering the July 2021 to June 2022 fieldwork period, towards the end of […]

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    The MediaShop trend alerts for 2023

    by mm Ed 28th Nov 2022, 2:05 pm 0 Comments

    As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key trends in the world of travel, beauty and marketing. Dashni Vilakazi, Managing Director at The MediaShop’s Johannesburg office, says that […]

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    Travel is back – with brands advertising at airports benefiting

    by mm Ed 28th Nov 2022, 2:00 pm 0 Comments

    Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]

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    TCL Wins Two CES® 2023 Innovation Awards

    by mm Ed 28th Nov 2022, 1:49 pm 0 Comments

    TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics company, is honoured to have won not one, but two CES® 2023 Innovation Awards for its TCL Mini LED 4K TV 75C935 and TCL Mini LED 4K TV 75C835 ( available in North America as 6-Series 75R655). Both […]

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