In the Mckinsey and Company report on ’The coming era of on-demand marketing’, Peter Dahlstrom states that ‘digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand – not just ‘always on’, but also always relevant, […]
Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to be. However, it seems that we may be coming full circle as once again the written word is being used to entertain, promote and educate. […]
It’s time for the world to meet the Soul Sisters. Here to inspire and celebrate sisters everywhere in a quirky and unique way that only Chicken Licken® can. In partnership with brand and communications agency Joe Public United, Chicken Licken® embraced women’s daily struggles to find insightful, humorous ways to market the SoulSister® Party 4 […]
HelloFCB+, the human connections agency based in Cape Town, designed the corporate identify for the Cradle of Human Culture, launched in April by Wesgro and the Department of Cultural Affairs & Sport and Economic Development and Tourism. A grouping of archaeological and paleontological heritage routes, the Cradle of Human Culture project is a partnership with […]
Africa’s Travel Indaba 2019, which took place at the Inkosi Albert Luthuli International Convention Centre in Durban earlier this month, brought together over 6 500 delegates including 1 033 exhibitors and 1 502 buyers and was, according to Tourism Minister Derek Hanekom, the “best Africa’s Travel Indaba hosted yet”. Helping SA Tourism (SAT) win his […]
In-store advertising innovators Smart Media In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market? Adding impetus […]
For 93 years South Africa’s leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting – as always – that ‘the kids are alright with peanut power’. Driven by the insight that today’s children see opportunity and excitement around every corner and they need […]
