You don’t have to be a Star Trek fan to understand the merits of being a shapeshifter – essentially, someone who can assume whatever shape is conducive to success in a work environment. Being able to adapt and take on roles that require you to wear many hats is a skill that will see you […]
You might have thought that Spike Lee’s new movie about a black police officer who goes undercover to infiltrate the white supremacist Ku Klux Klan is simply fiction. Well, surprise! It isn’t. ‘BlacKkKlansman’ is based on the true and remarkable life of Ron Stallworth – a black police officer and detective from Colorado who really […]
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]
South Africa’s preeminent design, architecture and interiors magazine, VISI, is celebrating 100 issues. First launched as an annual in 1998, the February/March 2019 edition marks a tremendous milestone for this highly regarded publication that has consistently recognised and supported local creativity and been awarded for its thought-leading, boundary-pushing approach.Fans of VISI have long been collecting […]
A group of 71 advertising and marketing graduates recently completed their mandatory month-long work experience module at the FCB Africa Group’s campuses in Johannesburg and Cape Town. Hailing from various tertiary institutions in Gauteng, and as far-flung as the North West, Limpopo, Free State, Eastern Cape and Lesotho, the graduates had the opportunity to observe, […]
Toyota South Africa and its long-standing agency, FCB Joburg, have enlisted the support of a world-renowned and very cheeky family to build on the success of 2018’s Dakar campaign, for Dakar 2019.The Dakar Rally is an annual rally raid organised by the Amaury Sport Organisation. Dakar 2019 consists of 12 days of intensive 4×4 driving […]
Google search marketing saw an upswing in technologies such as chatbots, voice search, image searches and enhanced search engine results (SERP) features in 2018. While these will continue to play a role, the evolution of search in 2019 will be largely driven by three key elements: Google My Business, advertising automation, and SEO algorithm updates. […]
