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    BRC releases RAMS AMPLIFY™ Reach & Frequency data

    by mm Ed 8th Sep 2023, 10:37 am 0 Comments

    The Broadcast Research Council of South Africa (BRC) has confirmed that the RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data has been released to the media and advertising industry with immediate effect. The BRC’s CEO, Gary Whitaker says, “We are pleased and excited to announce that the new innovative Reach and Frequency radio data […]

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    BRC August 2023 industry update

    by mm Ed 15th Aug 2023, 10:47 am 0 Comments

    Television Universe Update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television universe was updated in October 2020; however, much has happened over the past three years. It remains critical that all changes in South African viewership […]

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    Leveraging AI for PR Outreach and Content

    by mm Ed 7th Aug 2023, 11:36 am 0 Comments

    Public relations (PR) is all about managing communications and building relationships between an organisation and its key audiences. In today’s fast-paced digital world, PR professionals are constantly looking for ways to work smarter, faster, and more efficiently. That’s where leveraging AI for PR comes in. AI is transforming the practice of PR in exciting new […]

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    The latest strategic decision-making MAPS® data is now available

    by mm Ed 3rd Aug 2023, 11:49 am 0 Comments

    The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]

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    MAPS®, the latest data, to be released on 31 July 2023

    by mm Ed 26th Jul 2023, 11:27 am 1 Comment

    The Marketing Research Foundation’s (MRF) has announced that the latest iteration of MAPS (Marketing All Product Survey) data will be released on Monday, 31 July 2023. The media and advertising industry is invited to participate in a general release webinar on Thursday 3 August 2023. The July release will once again deliver insights into a […]

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    The Importance of Networking in Business

    by mm Ed 25th Jul 2023, 12:35 pm 0 Comments

    In today’s interconnected world, the importance of networking in business is more important than ever for business success. Networking essentially refers to developing and leveraging relationships with other professionals to help achieve mutual goals. While some view networking cynically as schmoozing and exchanging business cards, it actually serves a vital purpose – networking is the […]

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    Radio in SA is still in good shape the latest RAMS reveals

    by mm Ed 6th Jul 2023, 4:08 pm 0 Comments

    Recently the Broadcast Research Council of South Africa (BRC) released and presented the latest RAMS AmplifyTM for the first quarter of 2023 where it emerged that Radio in SA, as a medium, is still dominant and resilient. “Radio holds a position of dominance within the media environment that is buoyant in an array of media […]

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