The second annual Madex show, the ultimate marketing, advertising, design, social media and all that good stuff expo, recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies. Co-located with Markex, Africa’s premier promotional product event, now in its […]
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
Marc Gregan, MD, AfricaOnline: “We have launched a new 5GHz JET and customer feedback is that they are ecstatic with the 100Mbps they’re getting” AfricaOnline, one of the largest ISPs in Nambia, has launched a wireless broadband network powered by RADWIN’s JET 5GHz Point-to-Multipoint (PtMP) smart Beamforming solutions. AfricaOnline has complemented its’ long-standing WiMAX service […]
Ogilvy is proud to announce three new senior appointments that deepen the client-centric approach at the recently re-founded agency. Luca Gallarelli is appointed MD of the Ogilvy Group, while Vicki Buys is appointed MD of the Ogilvy Cape Town operation and Tassin Albertyn becomes Head of Delivery. New Ogilvy Group MD Gallarelli was instrumental in […]
FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended. Dubbed ‘Rush Squad’, the TVC was created by Creative Director Tian van den Heever, Art Directors Georja Romano & Fezi Mpembe and Copywriters Tracy-Lynn King & Nhlanhla Ngcobo off a brief put together by Toyota SA’s Senior Manager […]
New study finds widespread dissatisfaction on both sides of the advertiser agency divide New research has found that nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners. The Future of Agency Rosters by the WFA (World Federation of […]
Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data’s source is no longer an option. This is a new era of transparency, verification and […]
