TLC and Hubble partner on dynamic new digital platform in Uber vehicles
Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform.
“TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which to engage on a one-on-one basis, with tech-savvy, early adopters in the high income market.”
Uber passengers spend 20 minutes on average in the vehicle, own a credit card (in many cases multiple cards) and a smart phone. With nothing to do but engage with content, it’s the ideal immediate call-to-action platform.
The fully interactive advertising platform offers high quality video and interactive content in a captive environment with measurable ROI. Content includes documentaries, comedies, neighbourhood insights, news, sport, weather and things to see and do within Johannesburg and Cape Town. Like the traditional media platform on television, commercials are flighted in between standard content without being intrusive.
Statistics have shown the level of engagement on Hubble’s screens to be 75 times higher than traditional digital advertising. Considering that the user is always in control, it virtually guarantees a positive experience from interested passengers.
“We are extremely excited about this partnership and the initial feedback from the market has been very promising,” concludes Bruwer.
Brett Atherstone (Hubble), Devon Brough (Hubble) and Greg Bruwer (TLC)
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; Salon Media; and Fitting Exposure. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.
