South Africa’s ZAlebs announces new leadership and continuing growth

ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth

Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks to expand throughout Southern and Sub-Saharan Africa. ZAlebs’ total monthly engagement continues to be in excess of 10 million young black South Africans.

“I am very happy to join such a young and dynamic website that enjoys impressive popularity, and I know I can contribute to making ZAlebs an even stronger, more modern and diverse brand focused on giving our audience what it wants,” says Mauro Black, Managing Director of ZAlebs.

He continued by saying “This is one of very few sites that is able to actively capture the attention of a hard-to-tap-into audience. The ZAlebs audience is 90% in South Africa, over 90% black and between the ages of 18 and 35 years old – there is a huge potential for advertisers who want to collaborate with us and engage with our audience. This is one of the largest sites in South Africa and growth will continue.”

Mauro joins the company after a successful career at several media companies, including most recently CNBC Africa as well as Provantage Media Group and Times Media. His work has been awarded multiple times, and he brings a diverse portfolio to the forefront that promises interesting new paths for ZAlebs. Plans to expand content to include music and more video, become active in event design and organization, and syndication are all on Mauro’s plate to help assess and launch.

“Our evolution has been impressive, and this is the right moment to bring Mauro into the ring as he has the work experience and attitude we need to take ZAlebs to the next level. With the engagement rates and reach we are seeing across our website and social media channels, there is so much more potential for us as a brand to get involved in the topics of most interest to our audience – video, fashion, music and events.” tells Zibuyile Dladla, Executive Editor for ZAlebs.

“At the core of our success is our amazing content team tapping into what young, black South Africans want, and fostering a close relationship with our followers. It is the popularity of our content that have made us a successful partner for MSN, and we are approached almost daily by other content networks, advertisers and media agencies about how we can connect our hyper-engaged followers to their brands and products.” adds James Cannon Boyce, one of the primary partners in ZAlebs.

Gisele Wertheim Aymes, an additional partner in the company, explains: “We are very excited about the phase ZAlebs is in right now, and the excitement and experience Mauro is bringing to the team. The South African media landscape has shifted dramatically in recent times, and traditional marketing and sales strategies have to be combined with more dynamic content and experience offerings. This is where ZAlebs is and will be strong.”