Introducing Discover Weekly: your ultimate personalised playlist

Spotify’s best-ever recommendations delivered to you as a weekly mixtape of fresh music New discoveries and deep cuts, based on what fans are playlisting around the songs you love

 Spotify has now launched its famous personalised playlist ‘Discover Weekly’ in South Africa. Updated every Monday morning, Discover Weekly brings you a custom-made, 30-song playlist tailored specifically to your musical taste to help you find your next favourite artist.

Spotify users will receive a Discover Weekly playlist automatically – all you need to do is continue listening to the music you love on Spotify. Spotify will create a playlist of new music and artists based on your listening habits: the playlists you have created, the tracks you’ve skipped or loved and how frequently you listen to a specific track or artist.

Discover Weekly will also include tracks based on what fans with similar music tastes are enjoying right now. This means every song in Discover Weekly is based both on your own listening as well as what others are playlisting and listening to around the songs you love – making your playlist completely unique but full of deep cuts and new discoveries.

It’s like having your best friend make you a personalised mixtape every single week.

As your music taste evolves, so will Discover Weekly, in fact, the more you listen, the better it gets to know you. Because it’s a playlist you can access and listen to across all your platforms and devices, finding great new music for your Monday commute has never been better.“High Fidelity’s Rob Gordon had it right – the making of a mixtape is a very subtle art. That’s why we created Discover Weekly,” says Gustav Söderström, VP of Product at Spotify. “There’s never been a simpler, more personalised way to discover music, with every playlist tuned just to you every single week.”

Discover Weekly is refreshed with new music every week, so remember to save your new favourites to a playlist before the end of the week.

It’s time for Spotify to soundtrack your week. Who knows what you’ll find?

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com. To embed Spotify into a website – right click on any playlist, go to ‘share’ and copy embed code.

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