Ignition TARGET is SPARK Media’s programmatic and direct audience solution. Through their Data Management Platform (DMP) they collect and deliver customised interest based, demographic and in-market audiences. Over 7.6 million people were collected in October across Caxton owned and affiliated websites, with 69.2% of traffic coming from mobile devices. “Our in-market audiences are super exciting […]
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Ask Afrika celebrates innovation in the use of market research with Da Vinci Awards
Some of South Africa’s top companies were celebrated at a gala dinner at Ask Afrika’s inaugural Da Vinci Awards, held at Summer Place in Hyde Park, Sandton, on 21 November 2018.“The Ask Afrika Da Vinci Awards are a new initiative and are our way of recognising what our clients’ have achieved not only by commissioning […]
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Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.
Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]
Continue readingMore TagZimnat and JCDecaux at the Exceptional Awards in the Best Outdoor Media
Zimnat and JCDecaux were the ultimate victors in the Best Outdoor Campaign Category at the Exceptional Marketing Awards (EMA) for their efforts in promoting their latest, most successful campaign in Zimbabwe. The Award was presented during the 10th Annual Marketers Convention, held at the Kingdom Hotel, in Victoria on the 2nd of November 2018. The […]
Continue readingMore TagJCDecaux enters the Nigerian market
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with a philosophy of creating shared value. JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership […]
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Adrian de sa Garces launches ADSG
Director Adrian de sa Garces and producer Lisa Gardner have launched ADSG, a branded creative partnership that will be repped by Egg Films in South Africa and Nicholas Berglund in Europe. ADSG will maintain its own identity, while benefiting from Egg’s infrastructure and local agency relationships, similar to how Egg worked with Terence Neale as Humanoid. […]
Continue readingMore TagNew Sunday news show for SA’s most opinionated puppet
Chester Missing – South Africa’s most vocal and politically-opinionated puppet – is joining eNCA with a brand new show, Almost News with Chester Missing, which will air weekly at 19h30 from this coming Sunday, 25 November. The show will take an irreverent look at the current affairs landscape and put high-profile politicians through their paces […]
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Data and platforms bring new opportunities to expand PR
By Dominique Pienaar, CEO of DUO Marketing + Communications Digital disruption in the Public Relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging. […]
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Huge value data offers this festive season with Cell C
Whether you are looking for a last minute data top up or having data last you through the holidays, Cell C will ensure that you’re connected with some incredible deals on data. “Customers are definitely going to find something that will give them the perfect data deal this Summer,” says Cell C Chief Commercial Officer, […]
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AMASA adds to its Board
The Advertising Media Association of South Africa (AMASA) has announced two new additional members to its board of directors. AMASA welcomes Mpho Maseko and Parmeshan Moodliar to the table. Mpho and Parmeshan join current directors Wayne Bischoff, Wayne Bishop, Karen Bailey, Lyn Jones and Rob Smuts. Wayne Bischoff says: “Both Mpho and Parmeshan are old […]
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