By applying the traditional concept of a stokvel, adding a hefty sprinkle of technology and taking a Sho’t left on social media, Flight Centre, JCDecaux and South African Tourism have partnered on a series of Cook Offs that offer the very best of South Africa to its citizens. The aim of the activations – which […]
Continue readingMore TagYear: 2018
Distell Launches Responsible Drinking Campaign
SA liquor giant, Distell has launched an integrated campaign, aimed at encouraging the responsible consumption of alcohol. This is part of the company’s on-going efforts to create awareness around the dangers of drinking and driving, and to encourage responsible drinking particularly during this festive season. #RespectNotRegret #PaceYourself […]
Continue readingMore TagIMM Graduate School partners with New leaf Technologies to develop and enhance online course materials
The IMM Graduate School has been providing distance learning to students for the past 60 years. Evolving with the ever-changing needs of students, the school has fully embraced ‘Anywhere, anytime learning’ and says this basic necessity is no longer seen as a ‘nice to have’. Anisa Fielding, Professional Programmes Manager, IMM Graduate School, says: “We […]
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20 Top Industry Experts. One Day. One Stream. Ted Talk Style.
“An absolutely formidable array,” is how IMC CEO Dale Hefer describes the speaker line up for the 2019 Nedbank IMC Conference happening in March 2019. “Our mission was to bring together 20 great marketing minds and it is mission accomplished” Included on the line-up is Khensani Nobanda Group Executive Marketing and Corporate Affairs, Nedbank. “I am […]
Continue readingMore TagOn Comic Con, YouTubers and the business of gaming
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA featured a large range of pop […]
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Global Out Of Home Media Secures Rights In Yaoundé, Cameroon
Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road […]
Continue readingMore TagThe media needs to start questioning itself more
Following Media Freedom Week hosted by Media Monitoring Africa last week, Chris Louw, Digital Strategist at Caxton Local Newspapers says that the rise of fake news, anonymous advertising and the influence of political leaders on the media is concerning. As a guest on the panel discussion ‘Are we “post truth” or “post journalism, and does […]
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Outdoor Network Launches Rotating Digital LED Outside Cresta Mall
Outdoor Network has unveiled its latest state-of-the-art rotating digital billboard site, adjacent to one of Johannesburg’s busiest malls – Cresta Shopping Centre – as it continues to grow its national network in key commuter nodes. The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite Cresta […]
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Debonairs Pizza Launches ‘Dezemba’ Campaign
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course. “We briefed the agency to […]
Continue readingMore Tagblack Wins 5 Awards Including Brand Of The Year At The Assegai Awards
South Africa’s premium entertainment streaming platform, black, was awarded 5 Direct Marketing Association of South Africa (DMASA) Assegai Awards recent edition. The Assegai Awards acknowledges and awards integrated marketing campaigns that deliver exceptional results. Since its inception, the Assegai Awards have strived to benchmark the South African Direct Marketing industry, by highlighting the best-in-class examples […]
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