Following in the footsteps of a successful 2018 OLX campaign – ‘Set Yourself Economically Free’ featuring the People’s Side Bae – OLX now wants you to ‘Live Your Best Economically Free Life’.
Black River FC (BRFC) has positioned OLX as the brand that helped consumers realize some of the benefits that could come from buying and selling affordable, good quality products on OLX.
The brief to BRFC was to position OLX as the “go-to” for buying and selling secondhand goods.
Trevor Ndhlovu, managing director at BRFC explains: “We set out to re-establish the safety features that have been built into the platform and to move beyond classifieds to provide holistic experiences. By doing this, we empower people to make “smart choices” for their lives, businesses, and families.”
In keeping with the ‘Living Your Best Economical Free Life’ approach, BRFC have introduced an economically savvy family – the Fostas. An original OLX online soap opera, full of thrills, suspense, rich people tantrums, and OTT drama.
Welcome to ‘Days of Our Economically Free Lives’.
“In the soap opera, we see the family having to deal with the drama of their new found economic freedom while trying to make sure that the money doesn’t change them,” says Ndhlovu.
Nicole Depene-Sander, marketing manager at OLX, says “’Days of Our Economically Free Lives’ is a satirical production that we commissioned in our ongoing effort to teach people about the simple ways they can use to set themselves economically free, and that is through OLX. The simple and best way to set yourself economically free is through buying and selling on OLX like Rich Fosta -a lead character on Days of Our Economically Free Lives – did, using the platform to his benefit. People are running successful businesses on the OLX platform by buying goods at a reasonable price from people who don’t need them anymore and sell them to those who need them, or use them for their advantage.”
The 6-part online series humorously tells the story of economically free challenges such as naughty corners, Model C accents, and rice cakes.
Will Rich be able to stay in touch with his roots or will all this economic freedom turn him into something he is not?
Will his wife Bridget and their children help him cope with all this economic madness?
And what about their Model C dog, Spotty? Will he still have a place inside the home, on the couch, and at the family dinner table?
To catch all the drama live, follow The Fostas and OLX here:
