The Top 10 South African January 2022 advertisers
Advertiser | Jan-20 | Advertiser | Jan-21 | Advertiser | Jan-22 | |
1 | OUTSURANCE INSURANCE | R 98 066 510 | OUTSURANCE INSURANCE | R 114 261 425 | SHOPRITE HOLDINGS LTD | R 130 156 541 |
2 | SHOPRITE HOLDINGS LTD | R 95 629 295 | UNILEVER SA | R 96 154 966 | SHOWMAX | R 115 227 166 |
3 | CLIENTELE LIMITED | R 57 831 081 | SHOPRITE HOLDINGS LTD | R 83 556 042 | MOBILE TELEPHONE NETWORK | R 99 652 376 |
4 | PEPKOR HOLDING LIMITED | R 55 383 022 | SHOWMAX | R 67 823 415 | OUTSURANCE INSURANCE | R 89 857 356 |
5 | UNILEVER SA | R 50 344 197 | GLAXOSMITHKLINE | R 60 257 369 | CLIENTELE LIMITED | R 89 157 580 |
6 | GLAXOSMITHKLINE | R 45 870 808 | PEPKOR HOLDING LIMITED | R 49 525 190 | UNILEVER SA | R 88 233 151 |
7 | MASSMART | R 43 120 098 | YUM SOUTH AFRICA | R 47 117 863 | VODACOM COMMUNICATION | R 73 547 094 |
8 | YUM SOUTH AFRICA | R 39 185 943 | PICK N PAY | R 44 298 901 | GLAXOSMITHKLINE | R 62 402 985 |
9 | CELL C | R 36 827 575 | CLIENTELE LIMITED | R 43 816 749 | PEPKOR HOLDING LIMITED | R 61 003 326 |
10 | DISCOVERY HOLDINGS | R 35 308 794 | TIGER BRANDS | R 42 428 676 | FAMOUS BRANDS LIMITED | R 55 425 191 |
R 557 567 323 | R 649 240 596 | R 864 662 766 |
South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media
- The top 10 spenders invest about over R550m-R860m YoY in the month of January and make up 22-27% of total advertiser spend in January YoY.
- The top advertisers are driven by the FMCG and financial categories.
- Outsurance was the highest spender for 2 consecutive years in the January months in 2020 and 2021
- Overall top 10 spend increased in January YoY (+16% in 2020 and +33% in 2021).
- An interesting player is Showmax, appearing in the top 4 in 2021 January and top 2 in 2022 January COVID changed the media consumption landscape which offered an opportunity for Showmax viewership to increase, as people were staying home and streaming more.
View the tracked monthly South African advertising spend.
Latest posts by Ed (see all)
- Top 50 DSTV TV programmes – October 2024 - 12th November 2024
- Top 50 FTA TV programmes – October 2024 - 12th November 2024
- The Latest MAPS™ Data: A Comprehensive Look at Consumer Behaviour - 12th November 2024