Boomtown Johannesburg wins first Gold Loerie

The momentum of business wins and growth keeps building with Boomtown Johannesburg winning its first Gold Loerie – a Campaign Craft Gold for South African Non-English Writing for ‘Tiny Truths’, radio work for A Million Girls Foundation.

The campaign was conceptualised and written by Creative Director Thule Ngcese and crafted by himself and creative team Sinethemba Masiku, Dini Konzi and Sukesh Moodaley. The A Million Girls Foundation is a non-profit organisation whose mission is to keep 1 million girls across Africa in school in different ways, mostly by assisting them with products to ensure uninterrupted schooling during their menstrual cycles.

“Winning this gold is a proud moment and another milestone achievement on our mission of building a better Boom and building better brands,” said Boomtown CEO, Glen Meier. “Not only because this campaign demonstrated the team’s mastery of our craft, it helped reach so many people with a vitally important message for Africa’s future.”

You can listen to the link here: https://archive.loeries.com/entry/105970