Ocean Basket: A Family Brand’s Global Journey

In a world where restaurant brands come and go, Ocean Basket has managed to maintain its family ethos and authenticity while expanding to become a global brand that has found a home in a remarkable 17 countries around the world.

One of the defining features of Ocean Basket’s journey is that it remains a family operated business, despite its international reach. In an era where many businesses struggle to maintain their character and values as they grow, Ocean Basket has managed to preserve its authenticity. It remains firmly rooted in its founding principles, bringing a taste of SA to the world while staying true to its family-owned heritage

Ocean Basket’s ongoing international success can be attributed to several key factors:

Menu Innovation and Adaptation

Ocean Basket has demonstrated an ability to adapt its menu to cater to local tastes and preferences while staying true to its core concept. This willingness to innovate and incorporate local flavours and ingredients has allowed the brand to appeal to a broader audience in each new country it enters. Whether it’s adding regional seafood specialties or offering vegetarian options, Ocean Basket’s menu adaptation is a key driver of its global success.

Taking Responsibility

Ocean Basket has made a commitment to responsible sourcing of seafood, which aligns with the growing global concern for environmentally conscious dining. This commitment not only resonates with eco-conscious customers but also helps the brand maintain a positive image as a responsible corporate citizen. Demonstrating this commitment is increasingly important in the modern food industry.

Consistent Branding and Marketing

Ocean Basket has maintained a strong and consistent brand identity and marketing strategy across its global locations. This consistency in branding helps customers recognise and trust the Ocean Basket name wherever they encounter it, whether in South Africa, the UK or Qatar.

This brand recognition and trust have been crucial for the brand’s global expansion and continued success.

Franchisee Support and Training

Ocean Basket’s success is also due to its comprehensive support and training for franchisees. They ensure that the family ethos, quality standards and Mediterranean spirit are upheld in every restaurant, regardless of location.  This support system has led to consistent customer experiences and quality across all their international outlets, making customers feel welcomed and at home in every Ocean Basket they visit.

Strong Local Partnerships

Ocean Basket has recognised the importance of forging strong partnerships with local suppliers and businesses in the countries it operates in. These partnerships not only ensure a consistent supply of high-quality ingredients but also help the brand integrate seamlessly into the local business ecosystem.

By collaborating with local suppliers and businesses, Ocean Basket has built trust within the community. This approach has played a significant role in Ocean Basket’s ability to establish a genuine presence in each new market it enters.

CEO Grace Harding says the brand is committed to providing consistent, high-quality seafood experiences across all locations and that a focus on customer satisfaction and feedback are at the forefront of the business model, allowing them to consistently improve and innovate.”