Latest Industry News
Data and platforms bring new opportunities to expand PR
By Dominique Pienaar, CEO of DUO Marketing + Communications Digital disruption in the Public Relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging.... Continue reading→
Huge value data offers this festive season with Cell C
Whether you are looking for a last minute data top up or having data last you through the holidays, Cell C will ensure that you’re connected with some incredible deals on data. “Customers are definitely going to find something that will give them the perfect data deal this Summer,” says Cell C Chief Commercial Officer,... Continue reading→
AMASA adds to its Board
The Advertising Media Association of South Africa (AMASA) has announced two new additional members to its board of directors. AMASA welcomes Mpho Maseko and Parmeshan Moodliar to the table. Mpho and Parmeshan join current directors Wayne Bischoff, Wayne Bishop, Karen Bailey, Lyn Jones and Rob Smuts. Wayne Bischoff says: “Both Mpho and Parmeshan are old... Continue reading→
JCDecaux harnesses tech to create a virtual trip for would-be travellers
By applying the traditional concept of a stokvel, adding a hefty sprinkle of technology and taking a Sho’t left on social media, Flight Centre, JCDecaux and South African Tourism have partnered on a series of Cook Offs that offer the very best of South Africa to its citizens. The aim of the activations – which... Continue reading→
Distell Launches Responsible Drinking Campaign
SA liquor giant, Distell has launched an integrated campaign, aimed at encouraging the responsible consumption of alcohol. This is part of the company’s on-going efforts to create awareness around the dangers of drinking and driving, and to encourage responsible drinking particularly during this festive season. #RespectNotRegret #PaceYourself...
IMM Graduate School partners with New leaf Technologies to develop and enhance online course materials
The IMM Graduate School has been providing distance learning to students for the past 60 years. Evolving with the ever-changing needs of students, the school has fully embraced ‘Anywhere, anytime learning’ and says this basic necessity is no longer seen as a ‘nice to have’. Anisa Fielding, Professional Programmes Manager, IMM Graduate School, says: “We... Continue reading→
20 Top Industry Experts. One Day. One Stream. Ted Talk Style.
“An absolutely formidable array,” is how IMC CEO Dale Hefer describes the speaker line up for the 2019 Nedbank IMC Conference happening in March 2019. “Our mission was to bring together 20 great marketing minds and it is mission accomplished” Included on the line-up is Khensani Nobanda Group Executive Marketing and Corporate Affairs, Nedbank. “I am... Continue reading→
On Comic Con, YouTubers and the business of gaming
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA featured a large range of pop... Continue reading→
Global Out Of Home Media Secures Rights In Yaoundé, Cameroon
Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road... Continue reading→
The media needs to start questioning itself more
Following Media Freedom Week hosted by Media Monitoring Africa last week, Chris Louw, Digital Strategist at Caxton Local Newspapers says that the rise of fake news, anonymous advertising and the influence of political leaders on the media is concerning. As a guest on the panel discussion ‘Are we “post truth” or “post journalism, and does... Continue reading→