Latest Industry News
ProActive™ promotes road safety awareness for the Automobile Association
With the objective of promoting road safety awareness amongst pedestrians, the Automobile Association (AA) commissioned ProActive™ to implement a nationwide campaign. The focus of the campaign is pedestrians, who, according to statistics, comprise around 40% of all road fatalities annually in South Africa.The campaign strategy is to educate pedestrians about the importance of adhering to... Continue reading→
Prima Toys harnesses unboxing video trend
Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touchpoint within the brand’s over-arching marketing strategy. So far the series of videos hosted on YouTube is proving to be extremely... Continue reading→
Transit Ads™ drives BUCO message to consumers
Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the... Continue reading→
Brand Council South Africa announces fourth industry-wide research survey – Brand Barometer
Brand Council South Africa is extremely excited to announce the undertaking of its fourth industry-wide research survey, aptly named the Brand Barometer! Columinate, an independent research company, is conducting research on behalf of the Brand Council SA. The objective is strongly focused on assessing the state of the branding industry in South Africa. The Brand... Continue reading→
Cultural appreciation starts with every one of us
South Africa’s vastly divergent make up of cultures means that we cannot assume to know everything about our fellow South Africans. By learning more about each other, we evoke a greater sense of peer to peer understanding, more beneficial communication and we can collect vital insights into different cultures. These insights can be used not... Continue reading→
Age Of The ‘Agency Of Return’ Is Here
South Africa’s current economic slump means companies are tightening their belts, looking for ways to optimise their operations and make sure all their strategic efforts reflect positively on the bottom line. Within this milieu, the traditional Agency of Record model has begun to make way for the Agency of Return, or strategic brand partner, who... Continue reading→
Spotong Magazine celebrates women who are in the business of making business
Spotong, South Africa’s leading township trade magazine, will be celebrating women’s month by hosting their annual Spotong Women in Business event on the 24th of August to recognise women entrepreneurs operating in the thriving township market. Spotong empowers, educates and informs township traders across South Africa reaching more than 35 000 township traders which have an... Continue reading→
New Bonitas ‘Epiphanies’ TVC builds on successful 2016 ‘Eureka’ campaign
Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka’ campaign with ‘Epiphanies’, a new television commercial and supporting online proof point videos. The second largest open medical scheme in South Africa, Bonitas aims to make quality healthcare accessible to all South Africans and offers a wide range of products that are simple... Continue reading→
Are we using VR for VR’s sake?
David Limbert, Head of Creative Services at Magnetic Storm asks: “As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR’s sake?” VR is increasingly becoming a part of the experiential marketing landscape as brands become more confident in embracing the tech. Yet is it always appropriate? Who remembers the... Continue reading→
ACA Appeals Committee in Telkom Pitch Matter Announced
At a Board Meeting of the Association for Communication and Advertising (ACA) held at the ACA on the 27th July 2017, the Board noted the intention of the three sanctioned agencies’ intention to exercise their right to appeal in terms of the ACA Board decision to suspend their membership for a period of 12 months.... Continue reading→