Latest Industry News
Are you ready to pay for the blue bird?
Kgavgelo Masenya, Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands. I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely unexpected, we saw it with Google as they introduced YouTube Premium. But if you’re anything... Continue reading→
Will Cinemas survive the second wave of Covid-19?
Lerato Senne, Insights Strategist at The MediaShop Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the day for all sectors. Advertising and promotional spend, as one of the most pragmatic line... Continue reading→
2021 agency interns: Put yourself out there!
“Be confident. Be aggressive. Be your authentic self.” That’s the advice from Boomtown’s Human Resources rock star, Sinethemba Mashibini, to the interns working job experience at South Africa’s agencies in 2021. Growing up in Queenstown, a small town in the Eastern Cape, Mashibini never thought he’d work in the industry, let alone at an agency... Continue reading→
SAFE assurance badge acknowledges Eskort’s unrivalled commitment to pork product quality
Eskort’s new quality assurance badge (attached) acknowledges the company’s unrivalled commitment to pork product quality in South Africa. The Eskort SAFE quality assurance badge was designed by the company’s communications partner, MetropolitanRepublic. It is playing an important role in Eskort’s brand refresh which launched in November last year. The rationale behind the refresh lies in... Continue reading→
BRC and Ipsos to ensure that RAMS is future-ready
The Broadcast Research Council (BRC) of South Africa is pleased to announce that, after a managed and fair RFP process to ensure that the Radio Audience Measurement Survey (RAMS) is future-ready, Ipsos, the world’s third largest market research company present in 90 markets, has been awarded the contract which will run for the next five... Continue reading→
Every country needs an audience measurement organisation
The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems,... Continue reading→
How to construct winning activations in a Covid-constrained economy
By Business Alchemist – Andreas Smit. Last year saw a focus on digital and television advertising with an understandably cautious approach to below the line marketing. Due to social distancing, sanitising, and the barrier of mask-wearing, in-store promotions and activations suffered. Yet there were brands who took up the challenge to innovate by using physically... Continue reading→
Astrazeneca launches innovative asthma awareness campaign
Over-reliance on reliever pumps linked to increased risk of asthma attacks Recent updated global recommendations have overturned decades of asthma care and represent the most significant change in asthma management in over 30 years. This is according to the Global Initiative for Asthma (GINA). To inform asthma patients about the new GINA recommendations, an integrated... Continue reading→
Academic marks are the best way to market a school
ST Benedict’s 100% Matric pass rate remains intact for 46th year! Recognising that the annual IEB National Senior Certificate exams results is the perfect opportunity to promote the school – St Benedict’s College embarked on a full scale publicity campaign to shout about its incredible 2020 matric pass rate. Despite the challenges of COVID-19 –... Continue reading→
Dan Berkowitz to judge on Grand Jury for the NYF Advertising Awards
HaveYouHeard Group Executive Creative Director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards. Celebrating the exceptional and innovative content being created today, the New York Festivals runs six international awards competitions to honour and recognise the world’s best work across six different creative fields. They are the... Continue reading→