Latest Industry News
Eight would-be Survivors live on a billboard for three days in media first
Multimedia outdoor campaign scores thousands of entries for Survivor SA 2018 Strategic content and production agency 10th Street helped attract three million people across South Africa for M-Net’s Survivor SA Facebook Live billboard campaign. The campaign, a partnership with Retroviral Digital Communications, JCDecaux and Reel Robot, also attracted 2000 new followers to the Survivor SA... Continue reading→
Netwerk24 boosts advertising scope with the addition of lifestyle titles
November has been a record month for Netwerk24 following the migration of popular Afrikaans lifestyle titles to the news channel. The move, which saw 11 magazine titles added to the Netwerk24 channel, as well as regional news content for the news title Beeld, Die Burger, Volksblad and Rapport ̶ allowing our Afrikaans readers a broad... Continue reading→
So interactive – ten years on
In its 10th year of creative digital landscaping, South Africa’s small digital agency, So Interactive, is still doing big things – and the big boys are taking notice. Hailing from its online fame as Ocean Basket’s longstanding digital partner since 2008, it seems the firecracker SME in yellow is clinching attention from influential brands and... Continue reading→
Trends and Opportunities for Exhibitions in 2018
The new year is almost upon us: budgets have been planned and exhibition calendars booked. The time is now to strategise how your display will stand out from the crowd. Here are the hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018. Trend #1:... Continue reading→
Ster-Kinekor Theatres cements another successful partnership
Watching a movie at Ster-Kinekor is an experience like no other, and sometimes you enjoy a movie so much that you wish your friends could join you on this mesmerising journey. Together with your friends, you can benefit from Ster-Kinekor Theatre’s benefit partnerships which amplify your buying power. The SK Club Standard Bank Card... Continue reading→
The strategy and measurement of online video
By Darren Kerr, Executive Producer and Director at 10th Street In the early 2000s, a range of technologies came onto the consumer market offering the ability to operate a computer using just the eyes. Targeted at the severely disabled, the hands-free computing systems allow them to place the mouse pointer anywhere on the screen simply... Continue reading→
The SpaceStation – First African publisher to offer programmatic page takeovers
The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected... Continue reading→
Sunu creates African superhero themed follow-up to Absolut’s Cannes Gold-winning One Source campaign
Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Africa On Fire has already been featured on leading international trade publication Shots. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are – with their art form as their superpower. South African rappers... Continue reading→
Why FMCG brands should target consumers with small format OOH
By Howard Lonstein, Marketing Manager, Outdoor Network. When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and... Continue reading→
Blacksmith Collective forges relationship with Tribeca Public Relations
Blacksmith Collective has appointed Tribeca Public Relations as its PR and communications partner, after a successful initial project made the company realise the potential that an ongoing relationship with the Tribeca team could achieve. Blacksmith Collective is an innovative production collective specialising in content creation and creative problem solving. Founded by creative entrepreneurs Diogo Mendonça... Continue reading→