Latest Industry News
RAPT Creative shortlisted for prestigious Gerety Awards
A campaign for Jameson’s Month of Comedy entitled ‘Beatha’, created by South African agency RAPT Creative, has been announced as one of the finalists in the prestigious global advertising awards, the Gerety Awards. Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the Gerety Awards judging panels comprise only female... Continue reading→
TCL South Africa’s Mini LED TV is on the way
TCL South Africa has been inundated with requests for the much-awaited Mini LED offering and the company has just announced that its C835 Mini LED 4K HDR Quantum Dot unit will be available locally around the beginning of July. This unit’s precision resolution, aided by smaller light sources, provides deeper blacks, brilliant brightness and overall... Continue reading→
Employees are calling for better air quality
Not only are employees calling for better indoor quality, but a Pretoria High Court last month confirmed that South Africans have a constitutional right to an environment that isn’t harmful to their health and for clean air. Last week, many Highvelders woke to the strong smell of sulphur in the air which proves just how... Continue reading→
‘Light’-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an ‘upside’ to look forward to, even in trying times. The campaign consists of a video content series featuring influencers who are known for their optimism and enthusiasm on their various social...
RAPT Creative delivers successful 3-pronged influencer campaign for Beefeater
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand in South Africa. According to Beefeater Marketing Manager, Grant Hendricks, the gin category continues to boom with the spirit’s widespread appeal driven by both occasion... Continue reading→
I hope all is well
Maggie Pronto, Business Unit Manager at The MediaShop says “with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other.” For most including myself, this is how we start off a mail or conversation. Over the past few years though, this question has... Continue reading→
South Africa’s Best Liked Ads – No surprise who’s made the list again – it’s FCB
Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 last week (Friday June 10) and – no surprises here – FCB Joburg dominated the line-up with five Proudly South African television commercials, three in the Top 10 at positions 3, 8 and 9 and the other two ranking 13 and 18.... Continue reading→
Effie Awards South Africa entry deadline fast approaching
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the Last-Minute Entry Deadline on Wednesday, June 15th. Entries must be submitted via the Effie Awards South Africa website timeously as acceptance of entries via... Continue reading→
Diversity, Equality and Inclusion: What they mean for FCB Joburg nd Hellocomputer
This year’s edition of the Disability Career Expo attracted 1300 learners with disabilities, as well as educators, entrepreneurs, corporate organisations and NGOs. Included in this number were FCB Joburg and Hellocomputer, the only marketing and advertising organisations to participate in the two-day event in May. We asked Joey Khuvutlu, MD of the FCB Joburg and... Continue reading→
Toyota continues winning streak with stellar performance at 2022 Car of the Year
Toyota continues its winning streak on the continent with a stellar performance at the 2022 Car of the Year awards that included the overall Car of the Year trophy and four of the nine categories. Monday night (June 6), the South African Guild of Mobility Journalists (SAGMJ) named the Toyota Corolla Cross the 2022 Car... Continue reading→