Latest Industry News
Three years of trendable consumer data now available from the MRF
The Marketing Research Foundation’s (MRF) latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from July 2022 to June 2023, is now available to marketers and their designated agencies. The latest quarterly release marks three continuous years of insights into consumer behaviour and spending patterns. “The data, now from over 60 000 unique respondents, over... Continue reading→
Ogilvy South Africa’s ‘Bride Armour’ Emerges as a Strong Contender for the 2023 Global Best of the Best Effie Award Effie South Africa proudly announces that South Africa’s most effective marketing campaign of 2022, ‘Bride Armour’, created by Ogilvy South Africa for Carling Black Label, has been recognised as a Global Grand Contender in the... Continue reading→
Agency Soars Up National Client Rankings
The Brave Group is proud to announce its outstanding achievements in the 2023 SCOPEN evaluations, earning the title of one of the most awarded agencies in South Africa. CEO Musa Kalenga expressed his immense pride and gratitude for this recognition, emphasising a significant leap from twenty-fourth to second place in client rankings: “This recognition from... Continue reading→
Miller Lime Launches in South Africa promising a new level of refreshment in the market Ushering in a new level of excitement and enjoyment in the beer category, offering consumers a refreshing option to invigorate their taste buds, Miller Genuine Draft have added a new addition to the family, with the well-timed introduction of Miller... Continue reading→
Brands maximise DOOH domination as Springboks Land at OR Tambo
The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men’s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the Airport’s International Arrivals terminal. Brands took advantage of the moment by ensuring... Continue reading→
Pioneering Sustainability – Provantage Goes Green
To lower its carbon footprint and contribute to more sustainable energy usage, integrated OOH media and marketing services group Provantage has installed a 100kW solar power solution at its head office in Johannesburg. The complete renewable energy solution, supplied and installed by Averge Technologies, is now up and running, ensuring that the Randburg office is... Continue reading→
Out of Home (OOH) Media, Sports and the Omnichannel Approach – A Winning Formula
Following South Africa’s record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation’s zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity. Out-of-home (OOH) advertising is consistently included in the marketing mix by... Continue reading→
Ocean Basket: A Family Brand’s Global Journey
In a world where restaurant brands come and go, Ocean Basket has managed to maintain its family ethos and authenticity while expanding to become a global brand that has found a home in a remarkable 17 countries around the world. One of the defining features of Ocean Basket’s journey is that it remains a family... Continue reading→
BRC’s new TV Establishment Survey 2023 released
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The results of the new ES have been presented and are available via the relevant planning bureaux. “The Television universe was updated in October 2020; however, much has happened over the past... Continue reading→
Nielsen Sports SA Reports a Significant Increase in Viewership of the 2023 Rugby World Cup
The Springboks have won the Rugby World Cup for a historic fourth time, breaking the world record as the team to win the most World Cup tournaments ever. Following the team’s victory tour around the country, Nielsen Sports SA TV viewership insights note another victory for the national team – and rugby in general –... Continue reading→