Latest Industry News
HelloFCB+ establishes creative technologist position, appoints Brendan Arries
To further augment its creative product and reduce the inherent divide between creativity and technology, HelloFCB+ has established a creative technologist position and appointed Brendan Arries to the role. As Creative Technologist at the Cape Town-based agency, Arries’ key task will be partnering with the creative and strategic teams to deliver digitally-led solutions and consumer... Continue reading→
Shanèy Vijendranath, CEO of MomSays, named as one of this year’s Forbes 30 under 30
Forbes has just released their much-anticipated 30 under 30 list for 2019, and MomSays founder Shanèy Vijendranath has been named as one of SA’s most influential under-30’s in the 2019 Business category. This year is the fifth edition of Forbes 30 under 30 list, which celebrates young game-changers in creative, technology and business. The voting... Continue reading→
Ogilvy triumphs at Marketing Achievement Awards
The inaugural Marketing Achievement Awards (MAAs) were held in a glittering ceremony at the Sun City Superbowl last week, and saw Ogilvy emerge as the most awarded agency, with a staggering 8 campaigns recognized on the night. The awards, endorsed by the Marketing Association of South Africa, were established to celebrate excellence in the science... Continue reading→
Reveel. welcomes Simon Allenberg to the team
Nfinity Media’s Out-Of-Home specialists Reveel. has announced the addition of Simon Allenberg to its team. Simon will be working closely with directors Tyron Martin and Tanner Rock across the sales and site development aspects of the business. Allenberg has been involved in the advertising and media industry for the past five years with an extensive... Continue reading→
A digital first approach transforms business results
Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details.... Continue reading→
The next level of marketing is here!
Over the past decade there has been significant advances in the advertising and marketing fields. A first in South Africa, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together the principles of Evidence-Based thinking in a useful and inspiring workshop. “Marketing has certainly come a very long way over the... Continue reading→
Twenty Copywriting Bursaries To Be Provided Through New Advertising Industry Initiative
The official industry body for the advertising profession, the Association for Communication and Advertising (ACA) has secured funding toward providing twenty academic bursaries to prospective students looking to enter the exciting world of Copywriting. The initiative has the full backing and support of the Creative Circle, an organisation dedicated to maintaining high levels of creativity... Continue reading→
Boomtown helps Hogan Lovells’ Africa Forum to Make an Impact
Governments around the globe are rallying behind the message that the African continent is open for business as an ideal investment opportunity. It is with this message in mind that Boomtown developed the 2019 event concept for the sixth annual Hogan Lovells’ Africa Forum event, themed ‘Making an Impact’. Making an Impact supports the principle... Continue reading→
#ROOTS2019 sheds light on buyer behaviour
Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. CEO of SPARK... Continue reading→
Content must find me
Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger... Continue reading→