Latest Industry News
Differentiation is dead – ‘Be Undefined’
The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand... Continue reading→
New dialogues event launches: The Maggs on Media Breakfast Show
Show up, meet up and pick up all the latest views and ideas at the first in a regular new dialogues series on pertinent issues relating to the brand and communication industries. The concept is a 70-minute high-energy panel discussion that offers the opportunity to engage with local experts and once again network with industry... Continue reading→
Break out the tinsel!
By Chris Botha, Group Managing Director at Park Advertising Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive season of wrapping paper, Father Christmas’s and overflowing consumerism. I don’t know about you, but I actually cannot believe that we are in August... Continue reading→
MRF’s MAPS on track
The Marketing Research Foundation’s (MRF) release of data for the April 2021 to March 2022 MAPS fieldwork period will be released at the beginning of September 2022. “We’re pleased to announce that the next MAPS instalment is on track to be released very early next month,” says MRF’s CEO, Johann Koster. “The data has been... Continue reading→
Brand Inc. appoints new Head of Sponsorships
Brand Inc., the creative sponsorship strategy and implementation agency within the HaveYouHeard Group of specialist creative communications businesses, has appointed Izak van der Walt as its Head of Sponsorships. Before joining the HaveYouHeard Group, Izak started his career in sponsorships on world-renowned properties such as Absa Cape Epic, Absa Currie Cup and Klein Karoo Kunstefees.... Continue reading→
Effie Awards South Africa 2022 Judges Announced
The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme will be announced at the gala awards ceremony to be held in Johannesburg on the 27th October... Continue reading→
PRC announces the new reading currency READ2021
The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single survey to aggregated and fused data. The new dataset combines the PAMS 2021 Online survey and the brand and offline component from PAMS 2019. “From... Continue reading→
The state of Media Inflation in South Africa
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the “cost of living” topic and how it affects inflation in the media industry. Full-service media agency, Meta Media discusses the topic. As with consumer goods being subject to and... Continue reading→
Consumer Pressure Elevated to level 6 or is it higher?
By Lwazi Mhlongo, Media Planner at The MediaShop It’s the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified and interest rates are sitting at 5.5% – the highest since 2016. You’d be... Continue reading→
Book your Effie Awards 2022 events tickets now
Tickets for the 2022 Effie Awards events are now on sale and the Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited. This year’s programme introduces the launch of the first Effie Finalists Party. Campaigns that have been adjudicated as being among... Continue reading→