Latest Industry News
South Africa’s Covid-19 Tracing app – would you download it?
By: Jarred Mailer-Lyons, Head of Digital at The MediaShop As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum – independent developers and multinational corporations are working at the same pace to develop apps and services related to contact tracing.... Continue reading→
Are relationships more important than brand quality and price?
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going about their daily tasks. What I always find interesting is the close proximity of each... Continue reading→
You can help media industry professionals in need
Times are tough, more so than usual. Colleagues we know in our industry have fallen on tremendously difficult times. It’s been both mentally and financially painful. The Advertising Benevolent Fund (ABF) is a fund designed to be serving the advertising industry, supporting these very people in need. But we need your support before we can... Continue reading→
Gill Randall (Former Spark Media CEO) speaks out
Statement by Gill Randall – Former CEO of SPARK Media and long term employee at Caxton On May 28th 2020 , my fellow long serving colleague, Debbie MacIntyre, Research and Marketing Services Director at SPARK Media, (with 34 years of service) and I, (39 years of service), received a suspension notice from the company. There... Continue reading→
Never underestimate the power of showing that you care
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an article for the blog, with a submission deadline in September 2020, it won’t surprise anyone... Continue reading→
Purpose: Industry buzzword or vital to brand survival?
By MetropolitanRepublic Head of Innovation, Dylan Fortune There are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful of... Continue reading→
When pigs fly: MetropolitanRepublic awarded highly contested Eskort account
Pitching for new accounts is demanding at the best of times, so bringing home the bacon under challenging COVID social distancing limitations has one agency going hog wild – MetropolitanRepublic has been awarded the highly contested account for pork product powerhouse, Eskort. After almost two decades of working with one agency, Eskort’s marketing team led... Continue reading→
Small e-commerce clan creates new Instagram donations concept to raise funds for anti-GBV foundation
A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer... Continue reading→
Womandla: The Revolution shall be Tweeted
Sinenhlanhla Jalibane Digital Campaign Manager at The MediaShop Strength, resilience, freedom, risk, power and intelligence are some of the words that describe the power and force of women. History has shown that women united brings about change. Throughout history, women have taken to the streets to protest for their rights and equality https://www.thelily.com/five-womens-marches-throughout-history-that-triggered-political-change/ In our own... Continue reading→
South Africans are challenging their leadership while supporting each other more
We’re almost into the last quarter of 2020 and it looks like South Africans are feeling a light at the end of the tunnel, according to South Africa’s Good Things Guy Brent Lindeque. “Yes, South Africans remain angry at the situation we’re in, they’re displaying their frustration and disgust at local and national government’s seemingly... Continue reading→