Latest Industry News
The Publisher Research Council invites the industry to an immersion day
The Publisher Research Council (PRC) has set aside the afternoon of the 11th July to spend with members of the industry to explore recent research changes and answer any questions surrounding the Establishment Survey (ES), SEMs (Socio-Economic Measure), their recent READ studies and the role that the PRC has to play. “As a JIC (Joint... Continue reading→
Hogan Lovells makes its mark on Africa with Boomtown
Global law firm Hogan Lovells identified Africa as part of its growth strategy, and it partnered with Boomtown to successfully make its mark on the continent. Building measurement tactics into each touchpoint, Boomtown’s integrated communications strategy increased traffic to the Hogan Lovells Africa webpage by 79% and social media impressions increased by 225% during the... Continue reading→
Toyota ‘Buffs’ Yaris Image With Yaris Pulse, New Campaign
Toyota South Africa has ‘buffed up’ the Yaris’ image with the launch of Yaris Pulse, which sports a bigger 1.5L engine and improved rear styling among other attractive new features. According to Toyota SA’s Senior Manager of Advertising & Digital Marketing, Aidan Castille, the marketing team was looking for a creative idea that positioned limited... Continue reading→
Media habits of Generation Z versus Millennials
In a South African context, we take an objective look at the real media differences between Millennials (age 24 to 32) and Generation Z (under age 24). Upfront, it’s fair to say that these are rather general terms and there is no one conclusive definition of exactly what age these groups should be. If we... Continue reading→
What the Next Generation Youth wants from a brand
In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of youngsub-cultures. Miguel Correia of The Zinto Marketing... Continue reading→
Eat Out appoints MANGO-OMC for seventh consecutive year
South Africa’s guide to SA’s best food doesn’t mess with a winning recipe.Eat Out has appointed MANGO-OMC again to assist the brand with the public relations and communication for the prestigious Eat Out Mercedes-Benz Restaurant Awards. It is the seventh consecutive year Eat Out has appointed MANGO-OMC as PR service provider. “It has been a... Continue reading→
Blend people, data and technology for Programmatic success
In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed the gathering of digital agencies and clients to provide insights and learnings around all things programmatic, including consolidated programmatic buying, attribution, measurement and the role of creative in performance media. The two–part event programme first... Continue reading→
The beautiful truth about sharing
Modern families don’t take the time to talk as much as they used to. Instead we message and live our lives in a digital world, if you watch the short video clip above you’ll see just how ineffective that is and how much we miss about each others lives. Conceptualised by So Interactive and produced in partnership with... Continue reading→
Created by FCB Joburg – Wimpy inspires South Africans to reconnect
Wimpy, one of the country’s favourite casual dining family restaurants, is inspiring South Africans who never have enough time, to make the time for the ones that they love. And, leading the campaign, is its first brand ad in five years. Created by FCB Joburg, the #MakeTime campaign broke with a television commercial at the... Continue reading→
SPARK Media’s clients have heart and talent!
SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an... Continue reading→