Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.

Make contact to get your press releases amplified!

Latest Industry News

Flora gets hearts beating with its new TTL campaign from MetropolitanRepublic

Flora, a South African household favourite produced by Siqalo Foods, has launched a new brand proposition with a through-the-line campaign from MetropolitanRepublic. Encapsulated by the new pay-off line – ‘Whatever your heart beats for, protect it with Flora’ – the proposition aims to solve the growth challenge put to agencies who pitched for the business... Continue reading

City of Cape Town encourages citizens to report domestic violence with campaign from HelloFCB+

The City of Cape Town encouraged citizens to report domestic violence during the COVID-19 lockdown with a campaign from HelloFCB+. Acknowledging that many families were under additional strain during the quarantine period because of domestic violence, the City briefed HelloFCB+ to encourage audiences to take action to help those who possibly couldn’t call for help... Continue reading

FCB Joburg’s #ThisIsGlugGlug ad for Sasol takes poll position on best liked ads list

FCB Joburg’s “This isn’t just any fuel. #ThisIsGlugGlug television commercial for Sasol Energy has taken poll position on the list of South Africa’s Top 10 Best Liked Ads of 2019. The list is compiled annually by Kantar using its proprietary advertising testing system, Adtrack™, after it has evaluated the impact and liking of all brand advertising... Continue reading

HelloFCB+ and the City of Cape Town gain global attention for Covid-19 business toolkit

The City of Cape Town’s COVID-19 Toolkit for SMMEs, a HelloFCB+ brainchild, is being used as a best practice model for post-lockdown workplace readiness in other parts of the world following its entry into ‘Cities Against COVID-19 Online Global Summit’. The Toolkit, distributed in South Africa in May, was submitted by the City as an entry... Continue reading

ACA launches webinar series on critical role of human capital

As part of its #ACACaresCovid19 initiative to address various issues affecting the marketing, advertising and communications sector, the ACA will be launching a series of webinars. The series is aimed at helping the industry understand the human capital function and the myriad layers of which it is composed. The inaugural webinar, titled The Importance of... Continue reading

Scroll to top