Latest Industry News
The MediaShop and Tiger Brands gain SA insights
With help from the SABC commercial enterprises, The MediaShop held a fantastic immersion recently with their long-standing client, Tiger Brands to round off Heritage month. The objective of the day was to demonstrate the differences in each of the provinces in South Africa. The event was well attended by marketers from Tiger Brands, who took... Continue reading→
“Don’t be chicken, check ‘em”
In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check ‘em. A proactive concept created by Boomtown for Sovereign Foods, the campaign is a CSI drive where the popular food brand will donate R2 per... Continue reading→
Luthando Makiwane joins Eaton as Marketing Director
Eaton has appointed Luthando Makiwane as Marketing Director: Africa for Eaton’s Electrical Sector, based in Wadeville, South Africa as of 1 September 2018. Luthando will be responsible for the overall marketing, communication and product management strategy for Eaton across the continent including South Africa, Nigeria, Morocco and Kenya. Luthando’s prior experience includes various roles in... Continue reading→
Meet the agency behind the launch of South Africa’s newest FTTH brand, supersonic
Liquorish Ink is an agency well-known for its unique ability to build sustainable brands, and is the inimitable driving force behind the brand development and launch of MTN’s latest fibre-to-the-home (FTTH) company, supersonic. Independently managed as a separate business, supersonic is 100% owned by MTN and aims to simplify the FTTH sector through their product... Continue reading→
Ogilvy opens Nigeria office in the run up to its 70th anniversary
Ogilvy Africa a wholly owned subsidiary of WPP Scangroup Pls, has announced the opening of its new office in Lagos, Nigeria. Ogilvy Nigeria becomes the integrated communications’ firm 24th office in sub-Saharan Africa. It represents the strategic expansion of the Ogilvy brand across Africa. Speaking at the newly opened office, Mathieu Plassard, chief executive officer... Continue reading→
2018 Ask Afrika Orange Index winners announced
The service industry is transforming as we enter the fourth digital revolution and it is important for companies to get the correct synergy between humans and technology. This was just one of the top-line insights revealed at the recent 2018/19 Ask Afrika Orange Index Awards where the overall top 10 winners of South Africa’s premier... Continue reading→
Get ready to ‘Market the Future’ with a world class line-up of speakers
The IMM Graduate School is partnering with Nedbank to present Marketing the Future, a half day conference focusing on the latest trends and challenges confronting the marketing space. Trend analyst, Dion Chang and leaders from South Africa’s marketing industry, Pepe Marais and Jay Badza will talk at the event, which takes place on Thursday 25... Continue reading→
AdColony wins Gold at The AMASA Awards!
AdColony South Africa, one of Nfinity Media’s investments and co-entrant Dentsu Redstar have won the Gold Award at the prestigious AMASA Awards in the category Best Use of Technology for its Heineken UEFA Champions League campaign. AdColony and Dentsu Redstar collaborated with Heineken to create a high reach, innovative, impactful and engaging mobile experience for Heineken’s UCL... Continue reading→
Mall Ads launches iconic Indoor Towa at Umlazi Mega City
In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™ has installed a new media platform inside Umlazi Mega City Mall in KwaZulu-Natal. The Indoor Towa is a large format structure measuring over five metres high and two metres wide – making it highly visible to consumers within the mall.... Continue reading→
Does traditional ‘offline’ media still have a place in the digital online media space?
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices being extremely limited. TV viewing was available for just a few hours a day, alternating... Continue reading→