Latest Industry News
Consumers need a good reason to shop this Black Friday
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with other shoppers during a pandemic. “Although we are in a better space this year versus last in terms... Continue reading→
Boomtown throws down the gauntlet
Boomtown – an agency that has maintained a low profile over the years but lists several of South Africa’s either very successful, favourite or heritage brands as clients on its books – has thrown down the gauntlet with an impressive showing at the 2021 Pendoring Awards. The agency, which has not prioritised participation in award... Continue reading→
Mandisi Ads gives impetus to the COID Act
In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for... Continue reading→
MAPS all the data in one place!
In its most recent presentation, the Marketing Research Foundation (MRF) released the data of the first full year Marketing All Product Survey (MAPSTM) to its subscribers and the media, marketing and advertising industries. The presentation covered the latest MAPSTM data for the period July 2020 to June 2021 and is the the MRF’s first full-year... Continue reading→
It’s all in the mind
Kgavgelo Masenya, Media Planner at The MediaShop looks at the role of brands in mental health The country and the world are opening up again, people are getting vaxxed, South Africa is back on Level 1, gatherings are getting bigger and there is even talk of transitioning back to the office. Dare I say that... Continue reading→
Sign up and catch the digital audio revolution in Africa
A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched. in_Broadcasting, a broadcast innovation business from HaveYouHeard Group, is curating the series which will explore new mediums and innovative ways to reach the digital-first audience. The first conference, in_Podcast, will offer an inside... Continue reading→
Which is one of Mzansi’s Favourite Radio Stations?
Jacaranda FM shares the Broadcast Research Council of South Africa’s (BRC) latest Radio Audience Measurement (RAMS) survey results Jacaranda FM has an audience of over 1.4 million listeners every week SA Radio Awards Commercial Station of the Year, best Breakfast, Drive, and Weekend shows Authentic media partner offering resonance with a 1 558 000-strong digital... Continue reading→
BRC RAMS AMPLIFY™ data is available!
The much-anticipated BRC RAMS AMPLIFY™ data and radio currency is here! After the release and presentation this coming Friday 29 October 2021, The Broadcast Research Council (BRC) of South Africa’s new RAMS (Radio Audience Measurement Survey) AMPLIFY™ data will be available to the industry. “We are pleased to announce that the data, which the media... Continue reading→
The impact of the rise of the metaverse on brands
Facebook founder Mark Zuckerberg recently said that Facebook’s future lies in the virtual metaverse. “In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company. In many ways the metaverse is the ultimate expression of social technology,” he said. The concept... Continue reading→
TCL Electronics enters the South African market
It’s official, electronics manufacturer TCL, the global second bestselling LCD TV brand of 2019 and 2020 as per OMDIA data, is entering the South African market as of 3 November 2021. It promises affordable quality and smarter than smart televisions for all South Africans. TCL’s launch into South Africa speaks volumes of the company’s confidence... Continue reading→