Latest Industry News
Old habits die hard – or do they?
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and schooling without classrooms. Evergreen trends of cocooning and wellness have intensified as consumers spend more... Continue reading→
AMPD Studios Live by Old Mutual clinches exclusive interview with SA jazz legend Caiphus Semenya
AMPD Studios Live by Old Mutual, an innovative new partnership between Old Mutual and HaveYouHeard, has secured an exclusive interview with South African jazz legend, Caiphus Semenya. The interview, which will be conducted by local pop icon Riky Rick, takes place on September 30th at 21h30 during the final episode of AMPD Studios Live by... Continue reading→
McCann1886 creates new TVC for Dettol ASL
McCann1886 created a TVC for global brand, Dettol, to showcase the effectiveness of its iconic Antiseptic Liquid as a disinfectant that can be used across surfaces around the home. Marketing Director, Kunal Sahgal, wanted the TVC to announce that Dettol Antispetic Liquid can now be used on household surfaces including the most germiest – kitchen... Continue reading→
HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children’s clothing brand Trotters
South African based agency, HaveYouHeard, has broken its client’s own records by achieving seven consecutive weeks of online sales growth. HaveYouHeard won theTrotters business late in 2019 and opted to run the account out of its London office while the Johannesburg team was tasked with research, strategy and creative execution. Cape Town provided essential client... Continue reading→
South Africa’s Covid-19 Tracing app – would you download it?
By: Jarred Mailer-Lyons, Head of Digital at The MediaShop As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum – independent developers and multinational corporations are working at the same pace to develop apps and services related to contact tracing.... Continue reading→
Are relationships more important than brand quality and price?
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going about their daily tasks. What I always find interesting is the close proximity of each... Continue reading→
You can help media industry professionals in need
Times are tough, more so than usual. Colleagues we know in our industry have fallen on tremendously difficult times. It’s been both mentally and financially painful. The Advertising Benevolent Fund (ABF) is a fund designed to be serving the advertising industry, supporting these very people in need. But we need your support before we can... Continue reading→
Gill Randall (Former Spark Media CEO) speaks out
Statement by Gill Randall – Former CEO of SPARK Media and long term employee at Caxton On May 28th 2020 , my fellow long serving colleague, Debbie MacIntyre, Research and Marketing Services Director at SPARK Media, (with 34 years of service) and I, (39 years of service), received a suspension notice from the company. There... Continue reading→
Never underestimate the power of showing that you care
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an article for the blog, with a submission deadline in September 2020, it won’t surprise anyone... Continue reading→
Purpose: Industry buzzword or vital to brand survival?
By MetropolitanRepublic Head of Innovation, Dylan Fortune There are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful of... Continue reading→