Latest Industry News
Inbound Marketing – Everything you need to know about the responsibilities of agency vs client
Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not... Continue reading→
Hellocomputer appointments puts spotlight on commitment to transformation, empowerment
Recent appointments announced by Hellocomputer have again put the spotlight on the FCB Africa group agencies’ commitment to transformation and empowerment. Hellocomputer Joburg Managing Director, Joey Khuvutlu, announced that four senior management positions have been filled by talented women, two from within the digital agency. Bongi Mvuyana joins Hellocomputer Joburg as Head of Strategy from... Continue reading→
The need for authentic data in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been upgraded, extended... Continue reading→
#AddPringles – An influencer campaign
With the aim of generating awareness and sales of three all new Pringles flavours; Mexican StyleBBQ, Peri-Peri Chicken and Smokey BBQ, TILT agency teamed up with Pringles in September 2018 to generate a campaign that would ensure they key objectives were met. In order to effectively drive awareness and generate consumer interaction around the new... Continue reading→
What really gets a magazine noticed on the shelf?
In today’s fast-paced, time-poor world, it’s heartening to know that a magazine’s coverlines trump the cover image when it comes to purchasing choice. Research recently conducted by Caxton Magazines shows that more than half of magazine buyers cite coverlines as their top criteria in choosing which magazine to buy, followed by cover image, then price... Continue reading→
Play the Smart Water Saving Game and help drought stricken Western Cape
Washing powder technology combines with digital technology to make ordinary citizens pro-active water savers Specialist mobile and digital marketing enabler, Digitata Insights, has partnered with, Laundry brand Sunlight on a water saving awareness campaign that will result in the practical outcome of the delivery of 120 000 litres of potable water to the drought stricken... Continue reading→
Firestone sets the Summer scene in SA
Firestone has launched the Firestone Kombi Karaoke campaign (#FirestoneKK) in South Africa. The Firestone team is hitting the road across several provinces to entertain guests at music, food and experiential festivals during the busy summer season with the assistance of local agencies Artifact Advertising and Media Serve.#FirestoneKK consists of two Kombis: one old school fully... Continue reading→
Tribeca scores a hat trick with Hollard Daredevil Run
Hollard, the ballsy brand behind the Hollard Daredevil Run has appointed Tribeca Public Relations as its public relations partner for the third consecutive year. Tribeca, which won a PRISA Prism Gold award for its work on the 2016 Run, has again been tasked to encourage South African men of all ages to sign up to... Continue reading→
Joe Public ranks Top Agency by Client Opinion for Integrated Services.
Scopen, is a leading global consulting firm specialising in the communications industry with a deep research base, whose goal is to support the continuous improvement of the industry. An analysis of the research conducted by the firm in its second instalment of 2017, provided information gathered from 217 hour-long in-person interviews with chief marketing officers... Continue reading→
Will the real Influences please stand up?
By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers,... Continue reading→