Latest Industry News
Reality reimagined, enter the Virtual Influencer
By Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I began to ponder on the concept, I wondered why on earth anyone would really... Continue reading→
Snacks – a tasty selection of bite-size best-you-knows delivered to your inbox
HaveYouHeard’s observational insights team has launched Snacks, a weekly delivery of news, inspiration, great work and WTF moments from the global zeitgeist. Presented in an easily digestible format, snacks keeps readers up-to-date with the events and people shaping culture, saving them from mining through myriad social feeds. Compiled by the agency’s culture lead and editor... Continue reading→
Does the quality of indoor air matter to you?
Inferior air quality can have a multitude of effects on your health including irritation of the eyes, nose, and throat, headaches, dizziness, respiratory diseases and so much more. According to a recent worldwide Attitudinal Hygiene Survey by Initial, a division of Rentokil Initial SA, which included South Africa, nearly 90% of South Africans rated the quality... Continue reading→
Generation Z or Zoomers, are the hottest new audience
By Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South... Continue reading→
One Profession. One Voice. ACA announces broader, more inclusive membership.
In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation for a new era in the broader communications sector in South Africa. The new brand identity provided the springboard along its journey of diversity and... Continue reading→
TCL claims most sold Android TV’s and retains number two LCD global ranking
TCL has a lot to celebrate! According to OMDIA’s Global TV Design and Features Tracker report, TCL has been named the number one bestselling Android Smart TV brand in the world. In addition, and for the third consecutive year, TCL Electronics has been confirmed as the second-best selling LCD television brand globally, according to OMDIA’s... Continue reading→
Oh, to be human
By Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass and nothing stays, and comparing existing things to the flow of a river, you... Continue reading→
Chaos Theory appointed Licensee for Filmbankmedia
South African sponsorship, marketing and events business Chaos Theory has become a local licensee for international film distribution business Filmbankmedia (FBM). The deal allows Chaos Theory to manage and distribute the film licenses of a number of studios including Disney, Warner Bros, Marvel, Sony and DreamWorks throughout Sub-Saharan Africa. “Filmbankmedia handles the non-theatrical distribution (for... Continue reading→
The eagles of all things data
How making data valuable is changing what’s possible across South Africa’s business landscape. Who cheats more, men or women? According to an online survey conducted by the academic blog Truth About Deception nearly 67% of men reported cheating on their wives more than once compared to 53% of women. Contrast that to previous surveys and... Continue reading→
Mullenlowe SA promotes simple life with topical Weet-bix campaign
Integrated marketing communications network, MullenLowe South Africa, has given local consumers something to think about. That’s with the unveiling of a TVC to drive awareness and sales of breakfast cereal Bokomo Weet-Bix, following on from shopper work MullenLowe initiated in 2021 around the notion that “simple is good”. “Weet-Bix – It’s Complicated” highlights just how... Continue reading→