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HaveYouHeard benefits from organic growth

Cape Town-based full-service agency, HaveYouHeard, which kicked off the new year signing five new clients, has continued along the growth path in February by adding another new client, Virgin Active, and landing new projects from three existing clients. The agency, which has satellite offices in Johannesburg and London, added Absa, Campari Africa, Jameson Global, Jeep... Continue reading

Evidence Based Marketing has arrived!

Over the past decade there has been significant advances in the advertising and marketing fields, not least of which is the advent of Evidence Based Marketing, the latest global movement in marketing. As an introduction to concepts including Behavioural Economics, Observed Consumer Behaviour and Cognitive Neuroscience, Kirsty Dugmore of SugaSpice will be hosting a “Modern... Continue reading

2020 Effie Awards South Africa announces call for entries

The Association for Communication and Advertising (ACA) has opened the call for entries for the 2020 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held on South African soil. South African agencies, clients, media partners, start-ups and more are invited to... Continue reading

Debonairs Pizza kicks off 2020 with ‘Last Number’ promotion for its popular Triple-Decker®

Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment, has kicked off 2020 with a campaign from FCB Joburg promoting its popular Triple-Decker® offering. Briefed by Debonairs Pizza’s Marketing Executive Toni Joubert to target the 28-year-old brand’s predominantly youthful target market of single students or part-time workers under the age of 24... Continue reading

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