Latest Industry News
Dani Hynes Directs South Africans ‘Making Strides’ For Johnnie Walker
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were... Continue reading→
In-store digital experience to change local retail
In-store advertising innovators Smart Media With the South African e-commerce market expected to top $4.7 billion by 2023 (up from $2.5 billion in 2017), many would be forgiven to think that traditional retail is dwindling. However, there remains significant opportunities for merchants to drive in-store shopping for a more integrated consumer experience.Many retailers make the... Continue reading→
Meetings Africa 2019 thrives with locally-developed mobile event app from Flock
Delegates to Meetings Africa 2019, the biggest to date with over 350 exhibitors, embraced the mobile application provided by Flock Event Management to make their show experience seamless and productive. Arguably the premier trade show for the business events and meetings industry on the continent, Meetings Africa showcases Africa’s diverse offering of services and products... Continue reading→
Sony MEA appoints Tribeca PR as its South African agency
Sony Middle East and Africa (Sony MEA) has appointed Tribeca Public Relations (Tribeca) to support it in expanding awareness and driving growth of its extensive range of audio and digital imaging products in South Africa. Drawing on its years of experience working with international consumer electronics brands such as Epson, TomTom, Logitech, Garmin, Asus and... Continue reading→
New Brand Manager for Glenlivet appointed
THE Glenlivet’s new South African Brand Manager is THE Keval Ramraj, a young man who has his finger on the pulse of the world of single malt whisky – and whose competitive edge bodes well for the future of this whisky brand that owns the reputation of being THE single malt whisky in the world.... Continue reading→
The MediaShop rated top media agency in SA by RECMA
The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry). RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in... Continue reading→
Ogilvy Africa names new Regional Creative Director in leadership changes
Ogilvy Africa, the most awarded creative agency in Africa, has named Brett Wild as its new Regional Creative Director. He takes over from Joao Espirito Santo, who is moving back to Portugal for a new assignment. In his new role, Brett will be expected to spearhead the Pan-African agency’s quest to deliver award-winning and effective... Continue reading→
Are employees the untapped marketing channel?
Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff. “Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to... Continue reading→
Rugby Africa to continue groundbreaking partnership with APO Group
After one year of successful collaboration, World Rugby’s African association will extend their exclusive alliance with APO Group until 2023 APO Group (www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, and World Rugby’s African association, Rugby Africa, today announced an extension to their partnership making APO... Continue reading→
A blog about a blog
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night ‘Netflix and chill’ for you either. I over think the whole process. In fact, I pondered for days for a blog topic I felt had real purpose. After a while, I realized that in my... Continue reading→