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PRC introduces the TOC (Technical Oversight Committee)

In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. “Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking... Continue reading

South African Tourism, FCB Joburg Successfully Rebrand Africa’s Travel Indaba

South African Tourism and FCB Joburg have successfully completed the rebranding of ‘Indaba’ as ‘Africa’s Travel Indaba’ at this year’s event, which drew to a close in Durban on May 10. Key reasons for the rebrand included further entrenching Indaba’s position as the world class tourism show in Africa as well as maintaining an upward... Continue reading

TRANSIT.TV delivers Incremental Reach to TV Campaigns

Shamendran Naidu, Executive: Transit Ads™ shares key research insights into how and why digital television network TRANSIT.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns. As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices... Continue reading

Magnetic Storm makes senior appointment

Magnetic Storm has appointed Lourens Venter as General Manager; a strategic position which will drive growth, performance and innovation across all parts of the business.     A specialist in strategic operations with an analytical approach to leadership, Lourens joins Magnetic Storm with over 13 years’ experience working across operations management, client service and finance. He joins Magnetic... Continue reading

Nfinity launches employee advocacy division, theIntern-ship

Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused on... Continue reading

Annicia Manyaapelo Appointed Integrated Executive Business Director at FCB Joburg

Annicia Manyaapelo has been appointed Integrated Executive Business Director on the South African Tourism account at FCB Joburg. A graduate of GIBS Business School and both the AAA School of Advertising and Vega Brand Communications School, where she studied communications, media and brand management, Manyaapelo joined the agency after several years as a successful luxury... Continue reading

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